Wednesday, April 2

🌟 Today’s Highlights:

• TikTok may be sold into U.S. ownership before this Friday’s deadline

• Google is partnering with Roblox on video ads

• You can get a conversion-optimized web design completely free

• 📊 Stat of the Day: Gen Z makes up 50% of Tumblr users and 60% of new signups on the platform. (Source: Business Insider)

• 💡 Today’s Insight: The standout campaigns of April Fools’ 2025

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💡 Today’s Insight 💡

The standout campaigns of April Fools’ 2025

🗞 TL;DR - Did you get fooled yesterday? You’re not alone, especially when it comes to getting tricked by brands. Adweek rounded up a list of this year’s best and cringiest brand pranks in the U.S., while The Drum collected all the foolish campaigns from the UK and Europe.

💡 Insight - This year’s clever April Fools’ Day campaigns included:

• Bluesky limited its per-post character count from 300 to 299 in effort to push people to get to the point already

• Playing off the world tour cruise that went viral on TikTok, Duolingo and Carnival collaborated on a (not real) 5-year world cruise

• Olipop also leaned into collaborations with Hidden Valley Ranch to create a limited-edition “Ranch Lovers Pack” which includes soda flavors like the ranch brand’s popular products

• Manufacturer Philips and UK appliance retailer Currys released a faux version of the world’s first fully automated chicken wing de-boning machine

• Yahoo invented a keyboard (actually available for purchase on TikTok Shop) with the keys covered in grass, so us online folks can ‘touch grass’ whenever needed

⚡️ Today’s Headlines ⚡️

🇺🇸 TikTok may be sold into U.S. ownership this week. According to The White House, a deal that will appease all sides is expected to go through before the extension deadline for a sale on April 4th, but other details are still uncertain.

🤝 Let’s make a deal? If you take 5 seconds to follow me here… I’ll share impactful & funny marketing content. Then, if you don’t absolutely love the content within 30 days, you can comment something nasty on the post. Deal? You do you your end here!

🕹️ Google is partnering with Roblox on video ads. The new ad partnership provides access to Roblox’s 85 million daily users, many Gen Z and younger, through rewarded video ads. Google advertisers can access the new 30 second opportunity through AdMob and Ad Manager.

✔️ Nike's 'Just Do It' campaign that catapulted their business to massive growth was put together by an amazing agency. Match with your amazing growth agency in 60 seconds here →

🤑 LinkedIn says people have been abusing their free Premium trials. LinkedIn recently clarified that if you’ve already used a free Premium trial, you may not be eligible for any further free trials even if it’s been over 12 months (the previous assumption).

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