There are three types of people this week: those who went to Coachella last weekend, those who are going to Coachella this weekend, and those who don’t care at all about Coachella. Which one are you?

🧠 Stat Of The Day 🧠

Facebook Marketplace saw US desktop visits jump 15% in February compared year-over-year, while Facebook itself had a 4% decline. (Source: Chartr)

🪧 Buy every billboard in town for pennies on the dollar

It’s the 1950’s. You just bought every billboard in the city. Your sales are going through the roof.

Why? Because you created a halo effect to make your brand seem larger than life - you’re everywhere!

As a brand in 2024, you almost have to “be everywhere” to be relevant. Or you risk getting lost in the noise.

This is what brands on Saral are doing with their high-volume ambassador programs. When you’re a niche brand, all you need is a couple dozen influencers to post about you to make customers say, "They’re everywhere, I don’t want to miss their products!”

With automated discovery and bulk-personalized outreach, Saral helps you eliminate the boring work and allows you to scale.

👉 Give it a try and schedule a call with Saral today

⚡️Today’s Headlines⚡️

⬇️ iOS users in the EU can now download apps through websites

🤑 TikTok is paying French users $0.38/hr to use its platform

🇹🇷 Threads is temporarily leaving Turkey starting April 29

📝 Substack’s Notes feature is getting more like Twitter

🔎 Threads is testing a ‘recent’ sorting option to Search

*14 of my Q4 advertisers renewed in Q1 cuz ads in here work… Join them here

🛠️ Things Worth Checking Out 🛠️

🦾 AUTOMATION - Automatically sync live data in your spreadsheet with Coefficient. With one-click connectors for Salesforce, Shopify, and 30+ more, keep your reports live and fresh. Get started for free.

🧠 GROW YOUR AI SKILLS - Feeling left behind in the AI world already? Level up your AI game for free in just 3 minutes by signing up for prompts daily here.

🛍️ HOME SHOPPING - Amazon’s bringing its QVC-like ‘Amazon Live’ shoppable live streams to Prime Video and Freevee, meaning your products could be featured on influencers’ TV streams soon,

✨ Today’s Insight ✨

Here are the social media metrics you should be tracking

📰 TL;DR - There’s value to many social media metrics, but often prioritizing a key few can help pave the way for a clearer focus and strategy. Sprout Social outlined the top 10 types of metrics social media marketers are focusing on in 2024 and what tools you can use to track them.

💡 Insight - Here are the key metrics marketers are tracking on social media:

• 63% are focusing on follower growth and audience size

• 62% are split between focusing on: customer satisfaction/feedback and impressions/awareness/reach

• 61% focus on customer retention and loyalty

• 51% focus on social media referral traffic and website visits

And they’re tracking these metrics using native tools like Meta Business Suite, TikTok Analytics, LinkedIn Analytics, or going to third-party platforms like Sprout Social, Google Analytics, Tableau, or others. Check out the full list of key metrics on Sprout’s blog here.

*Want to get in front of 100,000+ Founders & Marketers? Click here…