Wednesday, April 16

🌟 Today’s Highlights:

• Google loses its country-specific Search URLs

• LinkedIn’s bringing its top-of-feed news banner to more regions

• This is the no-BS future of SEO agencies

• 📊 Stat of the Day: Product content claims up to 70% of AI search citations. (Source: XFunnel)

• 💡 Today’s Insight: Are most B2B marketers underpaid?

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💡 Today’s Insight 💡

Are most B2B marketers underpaid?

🗞 TL;DR - Do you feel like you’re lost in your current B2B marketing job? You’re not alone. According to Exit Five’s 2025 B2B Marketing Salary Benchmark Report, 64% of marketers say there’s no clear path to grow where they are—and even the "greatly satisfied" ones are eyeing the exit. Looking for more validation and career clarity? We’ve summarized Exit Five’s report below.

💡 Insight - According to the survey of over 1,000 B2B marketers, Product Marketing leads the pack with the highest average salary ($146K), but the biggest comp leap comes from a title change: Manager to Senior Manager = a 33.5% pay bump. California marketers top the charts (no surprise), though smaller teams at mid-sized companies are quietly keeping pace.

For those on the salary negotiation floor, cash bonuses, equity, remote work stipends, and paid leave are all on the table. If you're not getting these, it’s fair game to ask during comp reviews. And if you haven’t taken stock of your salary and benefits lately, now’s the time to get clarity and prepare to negotiate for what you’re worth.

The report shows job clarity, compensation, and career progression matter now more than ever. Even among the “greatly satisfied,” 25% of marketers say they might bounce in the next 6 months.

If any of this resonates with you, check out Exit Five’s full report here which includes expert-backed scripts that help you approach compensation negotiations with confidence and reframe your value like a pro.

⚡️ Today’s Headlines ⚡️

🌐 Google Search will be google.com globally. The change redirects country code top-level domain names to “streamline people’s experience on Search,” which means if you used Brazil or Spain’s native versions of Google, the URL in your address bar will be changing.

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📰 More regions are getting LinkedIn’s top-of-feed news banner. The banner, which launched earlier this year in select markets, provides a rotating headline summary of trending news stories of the day, chosen by LinkedIn’s editorial team.

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