Tuesday, September 23

🌟 Today’s Highlights:

• Facebook adds a new feature…an AI dating assistant

• Threads adds profile keyword search

• Spot friction and map a smarter path forward with 1:1 strategy sessions!

• 📊 Stat of the Day: Video marketing is nearly universal with 89% of businesses using video as primary content format. (Source: HubSpot)

• 💡 Today’s Insight: Do you still need to monitor X? (Hint: yes)

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⚡️ Today’s Headlines ⚡️

💘 Facebook launches it’s AI dating assistant. To curb swipe fatigue, Facebook Dating is adding an AI chatbot that takes natural-language prompts to find better matches and even polish your profile. A new “Meet Cute” option also serves one algorithmic match per week. Initial rollout is in the U.S. and Canada

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🤔 X shifts to personalized AI algorithm. The platform is testing an AI-powered feed that adapts to each user’s interests and engagement patterns, moving away from a one-size-fits-all ranking. For brands and marketers, this means visibility will hinge even more on how well content resonates with target audiences in real time.

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🧵 Threads finally adds profile keyword search. Users have been asking for this feature for two years, and you can finally search within any profile by entering keywords and narrowing results with date filters, making it easier to resurface old posts or track conversations over time (like X/Twitter did!). This feature is particularly valuable for marketers, researchers, and brands who need to monitor specific voices, topics and have real-time archive of commentary.

💡 Today’s Insight 💡

Yes, you still need to monitor your X (fka Twitter) account

🗞 TL;DR - X (formerly Twitter) is still the internet’s cultural pressure valve, where breaking news, brand crises, and viral moments unfold in real time. The only app that comes close to that type of culture is TikTok, however it is skewed towards the younger generation where as on Twitter there are veteran users and the culture spreads farther.

So if your brand still posts on X, you should be monitoring it. Plenty legacy brands, gaming communities, and tech companies have engaged fanbases on the app that are goldmines for social listening and consumer insights. Effective monitoring isn’t just about tracking mentions, it’s about converting live conversations into strategic actions that shape content, customer care, and competitive edge.

💡 Insight - Social listening on X has matured from “who mentioned us”. The strongest use cases now span -

• Brand health monitoring: Detect sentiment swings early, manage crises, and measure long-term reputation.

• Competitor benchmarking: Track rivals’ share of voice, campaign performance, and audience perception to spot gaps you can own.

• Trend and audience analysis: Surface hashtags, conversations, and emerging communities that fuel campaign ideas and influence product positioning.

• Customer feedback loops: Identify pain points and unmet needs directly from conversations instead of waiting for survey data

🔑 Takeaway - Treat X monitoring as real-time market research. Build a tool stack that integrates keyword alerts, sentiment scoring, and cross-platform dashboards so insights can feed directly into content, PR, and product teams. The opportunity isn’t just reactive crisis control, it’s proactive differentiation. Brands that can spot a cultural spark early, align messaging with audience sentiment, and benchmark intelligently will consistently outpace competitors who only measure vanity metrics. It is how you will be able to capitalize and build on trends, instead of just participating in it - you have to be a part of the user culture, “iykyk”.

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