Tuesday, September 2

🌟 Today’s Highlights:

• LinkedIn sees a 200% revenue growth from BrandLink

• TikTok now lets you send audio and attachments in DMs

• Do you to build a personal brand without doing TikTok dances? We got you.

• 📊 Stat of the Day: Gen Alpha social media use forecasted to rise from 16% in 2025 to 40% by 2029. (Source: Emarketer)

• 💡 Today’s Insight: AI overviews are killing organic traffic and what you can do about it

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⚡️ Today’s Headlines ⚡️

🤑 Creator-led video fuels LinkedIn’s BrandLink revenue. Thought leadership is on the rise (and no longer cringe) and the proof is in the pudding, nay in LinkedIn’s BrandLink program that tripled creator payouts and boosted video views 36%. Creator-led video is now a proven driver of reach and ROI on the platform.

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📎 TikTok rolls out audio and attachments in DMs. You can now send voicenotes and file attachments in TikTok. The app is expanding beyond short video into deeper communication and this update positions it as a full-service social app (why should Instagram be the only one allowed to steal features?) for its users.

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📊 Instagram adds retention metrics for Reels. A new analytics update shows exactly where viewers drop off in your Reels, helping creators spot weak points in storytelling. For marketers, it’s a powerful tool to fine-tune and test hooks that keep audiences engaged longer.

💡 Today’s Insight 💡

AI Overview is killing organic traffic (and what to do about it)

🗞 TL;DR - AI is no longer a nice-to-have, it is a must-have that. Studies show that Google’s AI Overviews are cutting into organic traffic even when most report the information to be inaccurate. Generative AI is baked into search and 39% of marketers report decline since launch, with tech, travel, and retail hit hardest.

💡 Insight - Ranking #1 no longer guarantees visibility if your brand isn’t cited in the AI summary. Users increasingly get answers from AI overviews, not blue links and this trend is here to stay. Among 18–24-year-olds, 66% use ChatGPT to find information which is almost as many as the 69% who use Google.

But the shift isn’t just about algorithms, its about how new tech is changing user behaviour. With the AI summary right at the top of the page, people are not taking the time to verify information or scroll. And let’s be real, did anyone ever scroll past the first page of Google results anyway?

To stay visible, brands must:
1. Optimize for AI inclusion with schema, conversational copy, and structured answers.
2. Track AI visibility, not just SERP rankings, across Google SGE, ChatGPT, and Perplexity.
3. Double down on authority & QA. Strong brands with accurate, trustworthy, and credible content are most likely to be cited.

Takeaway - Winning SEO now means strategizing to show up inside AI overviews, not just on page one. You have to not only play to the audience’s search language but also to their search tool aka AI engines. Optimize content with schema and concise answers, track AI visibility across Google and chatbots, and strengthen brand authority so your content gets cited where attention lives.

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