Tuesday, October 28

🌟 Today’s Highlights:

• Threads rolled out a new spooky feature

• OpenAI’s Atlas could be inflating your clicks and budget

• Do you want 6000+ proven ad templates ahead of holiday season?

• 📊 Stat of the Day: 80% of global consumers have a Facebook profile, with usage above 80% across Millennials, Gen X, and Baby Boomers alike. (Source: Sprout Social)

• 💡 Today’s Insight: Facebook is not dead, don’t overlook it

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⚡️ Today’s Headlines ⚡️

👻 Threads rolls out “Ghost Posts” as a limited-time feature. Users can now share posts that disappear after 24 hours, giving Threads a posting option similar to Stories.

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🤖 ChatGPT’s Atlas could skew ad costs by mimicking human clicks. A new report warns that OpenAI’s Atlas model, which trains AI by simulating human browsing behavior, may inflate advertisers’ budgets by generating artificial engagement and raises questions about the reliability of ad performance data.

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📌 Pinterest experiments with AI-powered personalized boards. AI-generated boards are being tested to automatically curate Pins based on each user’s taste, saved content, and browsing habits. The goal is to make Pinterest more predictive, turning passive scrollers into active planners.

💡 Today’s Insight 💡

Is Facebook dead? Spoiler alert: No!

🗞 TL;DR – Raise your hand if you’ve said “Facebook? That’s dead” in 2025. Marketers may be underestimating Facebook’s power. Despite newer platforms dominating headlines, 80% of global consumers still have Facebook profiles, including 83% of Millennials and 86% of Gen X. Sprout Social’s latest data shows that Facebook quietly drives full-funnel impact right from discovery to conversion even when budgets have shifted elsewhere.

💡 Insight – Facebook isn’t just alive; it’s silently thriving. Here’s what the data reveals:

1. Audience breadth is unmatched.
Facebook remains the only platform with near-universal generational reach. It connects Gen Z to Boomers in ways no other network can, making it uniquely suited for omnichannel and cross-demo campaigns.

2. Facebook drives measurable conversions.
While marketers often see it as an “upper-funnel” channel, Sprout’s data shows Facebook users are more likely to take purchase-related actions compared to users on other social platforms. The platform’s mature ad ecosystem, paired with shopping integrations, continues to outperform on ROI.

3. The platform’s perception problem is costing brands.
Many marketers divert spend to trendier apps, yet Facebook’s consistent engagement rates and targeting precision means it quietly fuels acquisition and retention behind the scenes. Underinvesting here can leave reach and conversion gains untapped.

🎯 Takeaway – Facebook’s not fading as long as Millennials, Gen X and Baby Boomers have spending power (and phones) because that is the app they grew up on. Marketers who pair its scale with modern creative and precise audience targeting still see some of the best full-funnel results in social. The real challenge isn’t relevance; it’s perception. Those who move past the “Facebook fatigue” narrative and optimize for its evolved ecosystem stand to capture performance others overlook. Facebook? It’s SO back.

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