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- Tuesday, October 14
Tuesday, October 14
Today's Essential Marketing News & Tips
If you were allowed to have one exotic animal as a pet, which one would you choose?
🌟 Today’s Highlights:
A new report shows you should post more often on TikTok
Google now lets you hide sponsored results in search
Here’s how you can get quality UGC without the headache
📊 Stat of the Day: 71% of People Support Social Media Bans for Children (Source: Social Media Today)
💡 Today’s Insight: The top social media marketing predictions for 2026
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⚡️ Today’s Headlines ⚡️
⏰ A new report from Buffer suggests that posting more often increases TikTok performance. The report analyzed over 11 million TikTok uploads and concluded that the algorithm heavily rewards consistent activity. Plus, your average view count will keep rising the more you post.
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☝️Google now allows users to hide sponsored results in search. The search engine is also rolling out a new “sponsored results” label across desktop and mobile, grouping text and Shopping ads under a clearer header. But hope is not lost for marketers; users still have to view the ads before deciding to hide them.
💡 Today’s Insight 💡
🗞 TL;DR - It’s been quite the year for social media. Even though it’s an industry that’s no stranger to change, 2025 felt like a complete tonal shift. Between TikTok’s uncertain future in the U.S, the AI explosion, and the rise of smart glasses, it feels like we’re entering a completely new chapter of social media.
As we find ourselves solidly in Q4, I’m sure many of you are starting to plan for the 2026 calendar year. Thankfully, Social Media Today laid out 36 social media predictions for next year to help make it just a tad easier to strategize in such a tumultuous industry.
💡 Insight - Here is a key takeaway from each major platform to take note of:
Facebook
Meta’s AI-enabled smart glasses have proven successful, so expect the company to boost adoption as a way to drive more opportunities for an expansion of its connective products. Meta may also put more emphasis on content created through its AI glasses to encourage more purchases.
Instagram
Now that Reels accounts for 50% of all time spent in the app (and is a huge reason for engagement), we may see them front and center soon. Hutchinson predicts that Instagram may experiment with replacing your main feed with Reels when opening the app.
X
X’s biggest hurdle next year will be competing with Threads, which is quickly surpassing them with monthly users. Elon has stated more than once that the company is struggling to break even, let alone make a profit, so expect larger ad spend and potentially even enabling adult content creators to sell subscriptions in the app.
Threads
Since Threads is well on its way to becoming a stand-out app, it only makes sense to differentiate itself further from Instagram. The profiles that people follow on Threads are usually vastly different than what they follow on Instagram, which could stagnate Threads if it continues to use IG recommendations.
LinkedIn
Like all other major platforms, LinkedIn has seen a huge uptick in video watch time. Expect the networking platform to make video a larger focus in the coming year through broader expansion of its dedicated, full-screen video feed, and a bigger focus on live-stream events.
TikTok
The Chinese version of the app has something called “Mini Programs,” which are applications that enable third parties to promote and sell their offerings in the app. Depending on the fate of the U.S. TikTok deal, you may see new features like ticket purchasing or food delivery directly on the app.
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