Tuesday, November 11

🌟 Today’s Highlights:

• Reddit launched new Interactive Ads

• Meta explained how its AI-powered ad targeting process works (sorta)

• Here’s your solution to cutting digital ad costs while still maintaining conversions

• 📊 Stat of the Day: Single-word queries activate AI Overviews only 9.5% of the time, while queries with 7+ words trigger them 46.4%. (Source: Ahrefs)

• 💡 Today’s Insight: The key to getting leadership buy-in for social media

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⚡️ Today’s Headlines ⚡️

🕹️ Reddit launched new “Interactive Ad” options. The new ad option invites users to engage with your promotions in-stream through low-lift templates like countdowns, quizzes, dynamic reveals, and games.

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🎯 Meta shared insights into its evolving AI ad targeting process. The process is essentially similar to Meta’s traditional psychographic targeting but uses an LLM model trained on audience interest and engagement data to more accurately identify user interests.

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😌 Reddit is making it easier to implement AI-powered ad targeting. The new updates to Reddit’s Ads Manager UI make campaign creation “more intuitive and streamlined” with audience suggestions and audience controls in ad settings.

💡 Today’s Insight 💡

The key to getting leadership buy-in for social media

🗞 TL;DR - For many companies, it’s that time of year where you’re planning for the new year and all the marketing activities that will go with it. The best way to ensure you’ll get approval and budget toward your activities is gaining the support of corporate leadership. And the best way to do that? ROI visibility. If you’re struggling to prove the value of your social media efforts, Sprout Social has tips on how to convey the value to your exec team.

💡 Insight - Crafting social media executive summaries aren’t just another task for your to-do list, they can actually help you reap tremendous rewards for your team. 65% of marketing leaders say demonstrating how social media campaigns are tied to business goals is crucial for securing social investment. 52% say quantifying the cost savings of using social compared to other channels and 45% believe it’s about sharing social data in a contextualized way (i.e. dashboards or data visualizations).

If you want to start building your own social media executive summary, here’s what you might want to include:

• A result-centered headline describing performance highs & lows from the previous month

• Highlights of the key wins from the period that provide an overview of success

• High-impact metrics that are ROI-centric and impact business revenue

• Challenges you’ve run into, to increase transparency and empower leaders to prepare for potential risks

• Recommended action items that inform leaders on what you need to ensure future success and resolve weaknesses

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