Tuesday, May 6

🌟 Today’s Highlights:

• Instagram already added new updates to its ‘Edits’ video creation app

• Google Ads is expanding the PMax Search Themes limit to 50

• We found the solution to help with our tariff-induced business challenges

• 📊 Stat of the Day: 33% of Google users continued to use Bing after trying it for two weeks. (Source: National Bureau of Economic Research)

• 💡 Today’s Insight: The key to SEO conversions? Long-tail keywords

😰 Struggling with tariffs? Unsure about upcoming changes? Let’s talk!

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💡 Today’s Insight 💡

The key to SEO conversions? Long-tail keywords

🗞 TL;DR - If your website visitors are reaching you through an organic search result, they’re probably finding you through long-tail keywords. And while long-tail keywords may not drive as much traffic as head terms, Neil Patel says, “they do drive conversions.” On their blog, NP Digital dove into the latest data on these high-converting keywords, and we’ve listed the key takeaways below.

💡 Insight - Here are the key findings from the latest long-tail keyword data and NP’s suggestions:

• With the introduction of AI, more people are typing in longer-tail queries and the conversion rates tend to be higher

  • 1.94% of average conversion rates were on keywords with 6 words and 1.83% of conversion rates were on 7+ words

• On average, 82.53% of a website’s organic traffic comes from search terms that are 3+ words

• Keywords that are 10-15 words in length tend to get 2.18x the amount of clicks than keywords that are 1-2 words in length

Organic content is the best place for long-tail keywords, but especially: blog posts, product descriptions, web copy, FAQs, case studies, tutorials, and how-to guides. Start by identifying relevant keywords (pro tip: use tools like Answer The Public or Google Trends to find these!) then create high-quality content that addresses those topics.

⚡️ Today’s Headlines ⚡️

🎬 Instagram already added new features to its ‘Edits’ video editing app. Just one week after the launch, Instagram has added 125 more fonts, more voice effects, simplified editing, and more smaller tweaks.

📣 Want to get featured in the world's largest publications? Get great placements in Forbes, Business Insider, & many more with no up-front investment. Pay on results only! 👉🏼 Get Guaranteed Press Here

➕ Google Ads expanded PMax Search themes limit. Some advertisers now have access to add up to 50 search themes per asset group in Performance Max, up from the previous limit of 25.

⏰ Wanna learn how I built a $1m/yr agency in 100 days? Listen now to the newest episode of my podcast on Spotify, Apple, or YouTube →

💰 X is making moves toward Payments offering. According to code analysts, X is partnering with ID provider Persona to confirm users’ real identities for the upcoming payments offering.

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