Tuesday, May 27

🌟 Today’s Highlights:

• TikTok is integrating SoundCloud to expand its music options

• Discord is testing branded video ads tied to game-related perks

• Here’s how to nurture 98% of your leads

• 📊 Stat of the Day: 75% of marketers believe that AI-enabled search engines will positively impact their blogs, and 68% predict that their site will get more traffic. (Source: HubSpot)

• 💡 Today’s Insight: Each social platform’s AI tools for advertisers

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💡 Today’s Insight 💡

An overview of each social platform’s AI tools for advertisers

🗞 TL;DR - If you’re part of a small team (or a team of one) and running socials all on your own, you need to be a jack-of-all-trades—which is no easy feat. But with social platforms constantly rolling out new AI tools, it just got a lot easier to be a graphic designer, copywriter, social media manager, and analytics specialist all at once.

💡 Insight - As these platforms continue to expand their AI tools catalogs, most are making a big shift to eventually allow brands to simply input a link to their product catalog and letting the system take care of the rest.

But before that transition happens completely, marketers should get to know the range of available AI assistance tools that will maximize their campaigns (and save them time and headaches). 👇

Meta - AI features that Meta’s added to their repertoire include:

• Image expansion

• Text-to-image tools

• Background generation

• Text-to-video

• Copy suggestions

TikTok - The video-first platform has a range of AI ad tools vis its Symphony platform:

• ad script generation

• image generation

• trending templates

• text-to-video

• AI avatars

X - X continues to evolve its AI tools:

• Its chatbot Grok can now generate images and ad variations based on text prompts

• Grok can also incorporate variable inputs, including hand-drawn sketches

• AI-powered analytics to improve campaigns

LinkedIn - The networking social platform offers AI tools for every aspect of the ad process, including:

• Visual creation

• Text creation

• Two versions of fully automated campaign types

• Predictive audiences for ad targeting

• LeadIQ (which provides AI-powered insights into any LinkedIn user)

• AI-generated campaign overviews

⚡️ Today’s Headlines ⚡️

🎧 TikTok is integrating SoundCloud to expand the app’s music options. This opens up the possibility for up-and-coming and non-label artists to expand their listenership.

🥷🏻 Don't Let me Catch You STEALING! Because I just broke down my 10 best High-Converting Tagline Templates on Spotify, Apple, & YouTube →

🎮 Discord is testing unskippable, reward-based video ads, called “In-Game Rewards.” These branded ads appear for everyone, but users can opt into more personalized promotions through their privacy settings.

📬 You've Got Mail: A New Marketing Strategy that delivers: 10 Inbound Calls/mo With a Revenue-Generating Newsletter that grows by 200+ Warm Leads every single month! See if you are a fit here→

💬 Instagram adds new DM options as the app sees a spike in usage. A few upgrades include text transcriptions of voice memos, extending the length of voice memos from one minute to five, and adding a “quick follow” option for group chats.

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