- Growth Daily
- Posts
- Tuesday, May 20
Today’s apparently National Streaming Day, which means it’s the perfect time to binge season 2 of The Secret Lives of Mormon Wives and ignore all of our responsibilities… right?
🌟 Today’s Highlights:
Threads is testing new account creation separate from IG
Meta’s building a new program to give advertisers early access to new AI features
If you want to take your content seriously, here’s what you should do
📊 Stat of the Day: Despite 60% of U.S. adults tuning into TikTok Live, only 1 in 3 viewers actually buy. (Source: Savings.com)
💡 Today’s Insight: The impact of Reddit communities in driving purchase behavior
📊 Taking Content Seriously? We Should Talk.
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💡 Today’s Insight 💡
🗞 TL;DR - Reddit just published a new research report looking at the power of its subreddit communities in influencing purchase behavior, either directly or via third party apps. The 29-page report has a ton of insights to help brands build an effective Reddit presence, but we’ve listed the key takeaways below.
💡 Insight - Did you know Reddit has an impact on app downloads and usage? The study found a 97% higher 30 day retention rate of APAC Redditors vs users from other social media platforms – a 49% higher 30 day rate in North America. Reddit’s quality of information and insights users get from subreddits resulted in higher user retention rates of apps downloaded via the site.
In terms of impacting product purchase behavior, Reddit was found to be the #1 most trustworthy platform to inform product/brand decisions from survey respondents. 43% of product recommendation conversations on the platform are product redirects (where people come to discover new options or consider alternatives). And 2 in 3 Redditors would purchase a product if they saw an ad about it on Reddit.
The value of the platform is that conversations in subreddits are predominantly conducted by humans with people offering real, informed insights into products.
Lastly, the report touches on how brands can maximize their Reddit presence by pointing out the three things audiences need to believe for mass adoption to occur:
Reddit like a Redditor. Really understand what makes your community tick.
Understand more about your customer’s journey (by expanding your event tracking).
Lean into tools and insights to improve your customer’s experience.
⚡️ Today’s Headlines ⚡️
⛓️💥 Threads is testing the ability to create a profile separate from Instagram. The test feature is rolling out to selected EU-based users and allows Threads account creation using an email or mobile number instead of a linked IG account.
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🧰 Meta added Threads Feed Ads to its Marketing API. The update enables third-party platforms to facilitate the creation of Threads Ads which should make it easier to expand your existing ad campaigns to the growing community on Threads.
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✨ Meta’s developing a program to give advertisers experimental ad features. The new “Early Release” program would enable select advertisers to try out new generative AI creative features before they’re rolled out broadly.
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