Tuesday, May 19

Today's Essential Marketing News & Tips

In the spirit of today’s insight, I asked AI to write an inspirational intro for you this morning…

As the sun rises on this vibrant Tuesday morning, let it illuminate the boundless opportunities that await your creative genius in the world of growth marketing.

…what do you think? Inspirational or no? 😅

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⚡️ Today’s Headlines ⚡️

📵 Free X accounts are limited to 50 posts & 200 replies a day. Previously, free users could post 2,400 times per day, but now users will be limited unless they pay for an X Premium verification.

🙅 Inconsistent or off-brand emails? Stripo has Brand Guidelines Kit and reusable modules to keep your campaigns cohesive. Get started by using promo code GrowthDaily for 1 free month on any paid plan →

🎛️ Meta is expanding its advanced ad placement controls to Threads. The brand safety options, including an expansion of its support for third-party block lists, are already available for ads on Meta’s other platforms.

🏆 Win AI Search. EarlyBird saw 0→70K visits via strategic SEO, and 92% of AI mentions happen off-site. uSERP guarantees DR60–90+ placements that boosts rankings and revenue.

🤝 X is launching creator-driven ad partnerships. The new offering, Creator Connect, will collect ad partners to the most relevant creators for their specific campaign objectives.

😮 The Marketing Channel You've Probably Slept On:

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💡 Today’s Insight 💡

🗞 TL;DR - AI writing tools are hotly debated, but Buffer’s writer Rochi Zalani wrote an article on her top 10 AI-enabled writing tools that she uses regularly as a professional writer (aka, tools that will support and optimize a human writer, not replace them).

💡 Insight - The article’s biggest takeaway is that the best tools don’t replace human creativity, they reduce friction, accelerate ideation, and streamline execution. Additionally, the brands that win are the ones integrating AI seamlessly into their workflow by reducing context-switching and helping teams move from idea to draft to distribution faster.

Here are Zalani’s top recommendations and where they’re best used:

  1. AI Assistant in Buffer (taken with a grain of salt, as it’s published on their blog) - Social media content & scheduling

  2. Claude - Structured long-form writing & deep reasoning

  3. Jasper - Marketing workflows & collaboration on campaigns

  4. Wordtune - Polishing & paraphrasing text

  5. Lex - Professional copy & editing

  6. Koala - SEO-heavy articles

  7. Sudowrite - Creative writing & fiction

  8. Type - Long-form professional drafts

  9. ChatGPT - Conversational brainstorming & fast writing

📬 My FAV Newsletters This Week

1️⃣ For AGENCY OWNERS - My Friend Jordan Ross just put together a step-by-step breakdown of how he can actually guarantee “We’ll make your agency AI-native in 90 days, so you don’t go exist, or your money back!” Get the full guide free, here!

2️⃣ For STARTUP FOUNDERS - Most startups fail because they build something very few people want. Ariel breaks down effective strategies to validate your idea for scale, fundraise, navigate a successful pivot, and more weekly, so sign up for his newsletter in one click here!

🙇 How Can I Help You This Week?

😤 Been burned by a marketing agency before? Same story I hear every week. That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money. Let me help you find the perfect agency 100% free here →

🤖 Not sure where to use AI in your business? Very few entrepreneurs I speak to have identified exactly where AI actually saves them the most time or money. I had Nathan audit my businesses, identify the highest-ROI AI automations, and build them end-to-end. We now save hours every week across onboarding, reporting, and client comms. See if you qualify for the same free strategy session with him here →

📳 Want more sales calls? My personal growth team builds the trust engine that warms leads up and books calls on autopilot. Get More Quality Leads Here →

📣 Wanna get in front of 200,000 B2B decision makers? We’ve delivered hundreds of thousands of leads, clients, customers, & users. Get in touch here →

😭 Subscribed to too many newsletters? Meco fixed this, now I read all my newsletters in one clean 100% free app! Get to inbox zero here →

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