Tuesday, May 12

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⚡️ Today’s Headlines ⚡️

🧠 Adthena launched a ChatGPT ads intelligence platform. The new platform gives advertisers a clearer view of competitors and performance inside ChatGPT’s ads ecosystem.

😮 The Marketing Channel You've Probably Slept On: Haven't tried newsletter sponsorships yet? You are missing out on a HUGE ROI+ customer acquisition channel. I know because dozens of advertisers keep coming back for more... Run a test campaign with us and see for yourself 👉 Apply now.

📌 Pinterest updated its ad relevance model. The updated model now factors in both a user’s offsite conversion history and in-the-moment search behavior in order to serve more personally relevant promotions.

🙄 "Quality" means nothing to buyers, so let's stop guessing. Join Paul Slack & Grant Gooding on May 20 to learn what buyers' brains actually respond to. Save Your Seat →

🔗 Google Ads will automatically link YouTube channels starting June 10. Google Ads accounts with associated YouTube channels will automatically be linked to tighten the connection between video engagement and ad performance.

💡 Today’s Insight 💡

How to use AI to run a 90-day growth audit

🗞 TL;DR - If you’re not using AI to automate your growth audits, you need to start now. Instead of spending weeks gathering data and building reports, this piece in Search Engine Journal showcases how to use AI to rapidly analyze performance, identify gaps, and prioritize opportunities across SEO, content, CRO, paid media, and analytics.

💡 Insight - The process is structured around a 90-day roadmap, focusing on identifying the highest-leverage actions that can realistically impact growth in the next quarter.

AI is primarily used for:

• Aggregating and summarizing large datasets

• Identifying patterns and anomalies

• Surfacing quick wins and strategic gaps

• Drafting recommendations and prioritization frameworks

However, the article emphasizes that AI doesn’t replace strategic thinking. Human operators still define business context, validate insights, and decide what actions actually matter. AI accelerates analysis, it doesn’t replace judgment.

A major advantage is speed: what once took days of spreadsheet work can now happen in hours, allowing teams to spend more time on execution and experimentation instead of reporting.

All that said, don’t expect AI to hand you a playbook with recommendations to blindly follow. AI should just be providing a more seamless way to structure your analysis, but the brands who win will be the ones running human-led experiments, even if they’re messy.

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