Did any other 90s kids watch the Quiet on Set Nickelodeon docuseries recently? It’s on my to-watch list, but I’ve heard some WILD things…

🧠 Stat Of The Day 🧠

All social media apps experienced declines in U.S. users in February, but none with as steep a decline as X which was down 18% YoY. (Source: Sensor Tower)

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⚡️Today’s Headlines⚡️

💃 Threads’ web app finally has native GIF search & posting

🎠 Instagram’s testing the option to comment on specific carousel images

🗑️ Don’t delete your videos! YouTube says it may harm channel growth

✋ LinkedIn’s new dynamic UTM parameters provides better tracking

⏩ YouTube’s testing a new AI-based option to skip to the best part

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🎧 SPOTIFY CLASS - Spotify’s breaking into new business with…eLearning? The music streaming app has already expanded into podcasts, audiobooks, and now it’s testing out freemium video courses in the U.K.

✨ Today’s Insight ✨

How to reduce your unsubscribe rate

📰 TL;DR - Maintaining a subscriber list across email and SMS campaigns can be tough. It’s inevitable that you’ll get some unsubscribes, but too many unsubscribes can signal a larger issue: that you’re sending content your recipients don’t want. This can hurt your sender reputation and lead to more of your marketing ending up in spam inboxes.

💡 Insight - Industry benchmarks say email unsubscribe rates should be under 1% and SMS unsubscribe rates should be under 0.5%. If you’re above these rates, you might want to reconsider why people keep leaving your lists. Are you sending too many messages? Setting the wrong expectations? Sending irrelevant content to the wrong segments? Being too repetitive?

If you said no to all of those questions, consider trying out a few best practices. Personalization and segmentation are two of the biggest ways to make recipients feel seen and heard. According to research, segmented emails drive 2x the open rates and 3x the revenue per recipient compared to batch-and-blast sends.

Make sure your customer journey is integrated across email, SMS, push notifications, and automated flows. It’s vital to plan across channels, look holistically at each of them, and make sure you’re considering every touchpoint with your customer.

When in doubt, get ahead of unsubscribes by cleaning your lists regularly to remove unengaged or fake subscribers, and make it easy for recipients to unsubscribe if they want. The only thing worse than losing a subscriber is making them hate your brand experience.

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