Tuesday, March 24

🌟 Today’s Highlights:

• ChatGPT ads offer almost no proof of ROI

• Google Ads’ API will soon block duplicate Lookalike user lists

• If it feels impossible to learn about AI, here’s some clarity

• 📊 Stat of the Day: In 2026, US commerce media ad spend is expected to grow 20.2% to reach $81.87 billion. (Source: eMarketer)

• 💡 Today’s Insight: What keeps viewers watching IG and Facebook Reels?

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⚡️ Today’s Headlines ⚡️

😬 ChatGPT’s ad pilot has no ROI proof. Early adopters say it isn’t ready for serious performance marketing as it shares almost no data, lacks automated buying tools, and offers minimal targeting.

💰 AI Mentions = Revenue. 92% of AI brand mentions come from off-page SEO. We scaled EarlyBird to 70K visits before acquisition. uSERP secures DR60–90+ placements that drive pipeline. Book a call.

🚫 Google Ads’ API will soon block duplicate Lookalike user lists. Google will soon enforce a uniqueness check on Lookalike user lists by blocking duplicates with the same seed lists, expansion level, and country targeting.

🚀 Outsmart the Algorithm. Get smarter about AI, growth, and digital marketing with the Algomizer Newsletter. Short, actionable insights on what’s working right now—delivered free.

🔀 Instagram added AI transitions for still image-based Stories. The new option uses AI-powered morphing to create a seamless video from multiple photos in your Instagram story.

💡 Today’s Insight 💡

What keeps viewers watching IG and Facebook Reels?

🗞 TL;DR - If there’s one thing that stands the test of time, it’s marketers trying to figure out how to keep eyes on their content. To move beyond guesswork, marketing platform Emplifi analyzed performance metrics across brand Facebook Reels to find the answer.

💡 Insight - The biggest driver of performance on Facebook and Instagram is what happens in the first few seconds. Emplifi’s analysis shows that early hooks, human presence, and format choices have the greatest impact on retention, engagement, and reach.

Reels with speech in the first 3 seconds see significantly better retention (+11–25% across time windows) and higher engagement than music-only videos. Featuring a person within the first 3 seconds improves early retention and increases the likelihood viewers turn sound on.

Vertical videos outperform horizontal and square formats across reach and retention metrics. For videos under ~7 seconds, seamless looping significantly increases replays, reach, and engagement.

Text overlays are situational. They help music-based videos (adding context), but can hurt retention when paired with speech-heavy content. Meanwhile pacing matters less than expected. Ultra-fast edits aren’t necessary and slightly slower pacing can even improve longer retention.

The bottom line: Winning Reels creative is about nailing the first 3 seconds and aligning format with viewer behavior.

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