- Growth Daily
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- Tuesday, March 18
Did you catch the iHeart Radio Music Awards last night? If so, what was your highlight? 🎶
🌟 Today’s Highlights:
Instagram is letting AI generate comments for users
Microsoft is testing local business and other tags on Bing Search Ads
Need to hire? Follow the secrets of companies like Google & IBM
📊 Stat of the Day: Between November 1 and December 31, traffic from generative AI sources increased by 1,300% compared to the year prior – up 1,950% on Cyber Monday. (Source: Adobe)
💡 Today’s Insight: You should be posting longer TikToks
🌎 What are companies like Google, IBM, and RingCentral doing in South Africa?
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💡 Today’s Insight 💡
🗞 TL;DR - Turns out, long-form video may be having a renaissance. Social media scheduling and analytics platform Buffer recently analyzed 1.1 million TikToks to determine whether shorter or longer videos get more views on the platform and it looks like good news for those who are talkative or those who just hate editing down content.
💡 Insight - First of all, let’s look at a breakdown at the distribution of video lengths on the platform (from the sampled size): 33.7% of videos were 10-30 seconds, 27.3% were 30-60 secs, 22.2% were 5-10 secs, 12.3% were 60 secs - 10 mins, 2.8% were under 5 secs.
Buffer found that the longer the video is, the higher the reach tends to be. According to the data, videos longer than one minute tend to get: 43.2% more reach than videos in the 30-60 second range, 70.3% more reach than 10-30 sec videos, and 95.7% more reach than 5-10 sec videos.
Also of note: the longer the video, the higher the watch time. Videos longer than one minute get 63.8% more watch time than 30-60 sec videos, 175.6% more than 10-30 sec videos, and 264.5% more than 5-10 sec videos.
Why? Well, TikTok’s algorithm may reward longer videos by surfacing them to more users because they want to keep users on the platform as long as possible. There’s also less competition in the 60+ second category, giving them more of a chance to stand out.
If long videos (aka 1-10 min videos) feel too overwhelming to make, the sweet spot for impactful reach and engagement are videos between 30-60 seconds long.
⚡️ Today’s Headlines ⚡️
💬 Instagram is experimenting with AI-generated post comments. The feature allows users to respond to a post with a choice from a list of AI-generated possible comments the user could make. Cool or too dystopian?
🙏🏼 Want More Leads? The cost of my lead gen service is going up on April 1st by 42.8% … What is it? Basically, my team and I will bring you leads, send the qualified ones to your sales team, and warm up the rest... so when they’re ready to buy, they show up on our calendar pre-sold 👉🏼 Fix your dry pipeline here!
🏷️ Microsoft is testing a new Local Business tag on Bing Search Ads. The tag could potentially give nearby advertisers an edge to capture local customer attention and is one of a few new ad tags including ‘Made in the USA,’ ‘Deal,’ and ‘Free Shipping.’
🪴 You Need A Walled Garden. If you spend a penny on ads or generate any new business from LinkedIn, this week's episode is for you 💯 Now streaming on YouTube, Spotify, & Apple Podcasts.
👀 Oracle is a serious contender to run TikTok in the US. The White House has been accelerating talks with the software company, though it’s still uncertain what role ByteDance will play in the arrangement or when it’ll be resolved.
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