Tuesday, March 11

🌟 Today’s Highlights:

• X experienced outages on Monday due to cyberattacks

• TikTok ad spend projected to hit $30Bn this year

• Effective SEO doesn’t have to be expensive

• 📊 Stat of the Day: YouTube shorts average over 70 billion daily views. (Source: Hubspot)

• 💡 Today’s Insight: 4 SEO tips to boost click-through rate

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💡 Today’s Insight 💡

4 SEO tips to boost click-through rate

🗞 TL;DR - Click-through rate (CTR) is a crucial yet often overlooked SEO metric. Think about it; if you’ve worked hard to earn that position 1 ranking on Google, but users aren’t clicking it, all that effort is null and void.

Climbing the search rankings and optimizing your CTR are two things that should work in tandem. Plus, CTR is a great metric to gauge how many users actually reach your site.

💡 Insight - Search Engine Land gave us four tips to boost CTR and maximize your SEO strategy:

1. Find the pages that need CTR optimization. Rather than using the industry standard, use your own website’s rankings to determine a benchmark. Google Search Console can help you find your site’s average CTR, and from there, you can focus on the pages that fall below it.

2. Create high-performing title tags and meta descriptions. There are several ways to write compelling title tags and meta descriptions that perform well. This includes using paid search data, reviewing email and social media campaigns, matching search intent, and tapping into psychological triggers to drive action.

3. Leverage rich snippets and schema markup. Structured data provides even more opportunities to increase engagement. Certain types of markup can trigger SERP features and help your listing stand out. For example, proper review markup can display star ratings in search results, which could lead to more clicks to your website.

4. Optimize URLs for click-worthiness. Don’t overlook your URLs. Keeping them short, clear, and relevant will reinforce trust and transparency.

⚡️ Today’s Headlines ⚡️

⬇️ X experienced major outages due to cyberattacks. Over 40,000 users reported issues accessing the app, with outages lasting as late as 1:30 PM ET. Musk announced that the platform is facing a “major cyberattack.”

🎙️ New Episode! - 'Why does Sales hate Marketing?' ... If you work on a marketing or sales team of any size, this episode is for you 💯 Now streaming on Youtube, Spotify, & Apple Podcasts

💸 TikTok ad spend could hit $30Bn in global revenue this year, despite its uncertain future. If the US decides to officially ban the app, they could lose $11.8 billion in annual ad spend.

🍑 New Lead-Gen Strategy Kicking Butt? Join 20+ smart Founders & CEos who have hired my lead gen team to write your weekly newsletter, grow your list, & use my secret sauces to turn your new subscribers into leads/customers. See if you are a fit here →

🧪 Threads is testing an ‘interests’ display on profiles. The idea is to allow users to add topics to their profile that they are interested in and thus more likely to post about, to encourage higher follow counts.

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