Tuesday, March 10

🌟 Today’s Highlights:

• X is giving creators new monetization opportunities

• Google Ads is automatically adding AI voice-overs to PMax video ads

• You don’t need more AI tools, you need to figure out how to work with them

• 📊 Stat of the Day: AI assistants now equal 56% of global search engine volume. (Source: Graphite IO’s Ethan Smith)

• 💡 Today’s Insight: 10 Reddit comment frameworks that drive engagement

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⚡️ Today’s Headlines ⚡️

✍️ X launched new updates to its creator subscription options. The options provide more ways for creators to make money through expanded incentives, such as paywalled content, and improved management tools.

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🎥 Google Ads added AI voice-overs to PMax video ads. The new update aims to enhance the viewer experience of PMax video ads, but a word of warning: Google is automatically enrolling advertisers unless they opt out by March 20.

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🗣️ X added Grok-powered audio to long-form articles. The new option enables users to listen to long-form articles posted to the app powered by the voice of xAI’s Grok artificial intelligence chatbot.

💡 Today’s Insight 💡

10 Reddit comment frameworks that drive engagement

🗞 TL;DR - Most marketers fail on Reddit because they write comments that sound like ads… and Reddit doesn’t respond lightly to ads. Launch Club’s Ken Savage outlined 10 proven comment frameworks that work, and we’ve listed the highlights for you below.

💡 Insight - The top winning move to master Reddit marketing? Be useful first, be human, then casually exist as a company. But if you need some thought-starters to help you get in the correct mindset, here’s the top 5 frameworks:

1. The ‘been there done that’ comment - When someone is struggling or asking how to do something you’ve already solved, start with personal experience, share the mistake you made, share what finally worked, and if it fits, soft mention your brand at the end. Reddit rewards vulnerability over authority.

2. The counterintuitive insight - In a thread where everyone is repeating the same advice, consider gently challenging the advice, explain why it fails, and offer a smarter alternative. Reddit loves contrarian thinking when it’s earned through experience, not just hot takes.

3. The tactical mini playbook - When someone asks how to do something step-by-step, give a short numbered list (3-5 steps max), keep it practical and actionable, stop before it turns into a lecture, and mention your company as context. Provide clear value that people can implement immediately.

4. The mistake warning - When someone is about to make a common and expensive mistake, validate their plan first, warn them about one specific pitfall, explain exactly how to avoid it without bragging about your credibility. You’ll sound like a helpful guide, not a salesman with an agenda.

5. The data point drop - In discussions that are heavy on opinions and light on facts, drop one real data point, explain what changed it for you, keep the number believable, and don’t provide links unless someone asks. Reddit respects specific numbers when they’re not overly bombastic.

Want to see the remaining 5 Reddit comment frameworks? Check out the full article on Search Engine Land here.

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