Tuesday, June 9

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⚡️ Today’s Headlines ⚡️

📐 Instagram now lets you rearrange your profile grid. Rolling out to all users, the feature lets you tap, hold, and drag posts into any order so creators can push their best work to the top instead of being locked into a fixed order.

🔎 Without Research, What is a Sales Call? Let uSERP analyze & drastically improve what prospects see about your company across search results, AI answers, and comparison pages here.

💸 OpenAI is bringing ads to five new markets and testing multi-advertiser placements. ChatGPT ads are expanding to the UK, Japan, South Korea, Brazil, and Mexico, while a new test groups multiple advertisers into a single placement sold via second-price auction.

🧲 Seamless: Lead gen tool that helps B2B sellers contact 2.2 billion decision makers at companies, providing key details like names, emails, buy intent and more.

⭐ TikTok launched a standalone event-based app. TikTok Pro Events runs daily challenges around major cultural moments, rewarding fans with stars redeemable for merch. It is kicking off with the 2026 FIFA World Cup and a Feeding America donation tie-in.

💡 Today’s Insight 💡

Instagram metrics worth actually tracking in 2026

🗞 TL;DR - Likes feel like the scoreboard. They're not. Later's breakdown of the 10 metrics that actually matter - reach, sales, engagement rate, Stories views, Reels engagement, best time to post, growth, traffic, saves, and shares.

Are you tracking the loudest one or the most useful one in your reports? The fix isn't more dashboards, but instead knowing which three or four main character metrics get you closer to your actual goal (and treating the rest as supporting characters).

💡 Insight - Five things you can do this week:

• Swap impressions for reach. Reach counts unique accounts that saw a post and is a clear brand awareness indicator while impressions double-count the same person five times and inflate the story you tell yourself.

• Turn a reach spike into a playbook. When a post over- or under-performs, do an audit. What were the keywords? CTA? Posting time? Asset format? Find the “why” behind a swing and treat it like a reusable insight.

• Stop trusting likes on video. People engage with Reels by watching, sharing in DMs or reposting; not just likes. Use a plays-based engagement rate instead to get the real metric: Reels interactions ÷ plays × 100.

• Find your best time, not the internet's. Generic "best time to post" charts are a starting line, not an answer and your audience will have their own rhythm. Let your data surface the windows.

• Treat saves and shares as deep signals. They're the highest-effort actions a follower can take, which makes them strong indicators that content is worth circulating and generally a better resonance read than likes. Double down on what has higher saves/shares even if the likes/views are low.

🔑 Takeaway - pick the handful of metrics tied to your real objective - awareness, sales, or retention - and ignore the vanity noise. More numbers isn't more insight.

🙇 How Can I Help You This Week?

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