Tuesday, June 30

💸 Are you currently spending on Meta and/or Google ads?

You're probably leaving tons of ROI on the table by not:

1. Making your ads more pain-point driven

2. Structuring your ad campaigns for true scale

3. Optimizing the post-click experience (because people will spend 5X more time consuming your landing page than your ad)

…well, that's exactly what my team and I do at Max's Media Buyers to the tune of $100,000,000+ in attributable ad revenue generated through profitable ad funnels. Let us audit your account and see just how much money your current ad person/team is leaving on the table. 

👉 Get a free ad audit (or strategy session) here!

⚡️ Today’s Headlines ⚡️

📊 Google added two new features to Video Reach & Video View campaigns. The updates, Shorts Ad Actions and Attributed Branded Searches, aim to provide more insight into how these ad offerings drive results.

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🌍 Pinterest is expanding international campaign insights. The new markets view element in its ads platform provides insight into relative campaign performance across different regions to help businesses expand their Pin campaigns into foreign markets.

🍪 Putting An End To Cookie-Cutter Marketing Help - I want to see you win! So I made a short list of marketing partners I would personally trust with my own money, full vetted by yours truly, and would love to introduce you to one of them at no cost! Find your perfect marketing partner here →

✏️ Instagram is testing more ways to customize ‘Your Algorithm.’ Instagram head Adam Mosseri said the platform is introducing the feature, which helps users specify which topics they want to see more of, to more areas of the app.

💡 Today’s Insight 💡

6 trends dominating Cannes conversations

🗞 TL;DR - Now that Cannes Lions is over, experts are reporting the key trends every marketer and advertiser was talking about on the Croissette. According to Adweek’s pros, it boiled down to 6 trends that continually resurfaced.

💡 Insight - Here are the 6 key trends Adweek identified at Cannes Lions this year:

1. The creator economy has hit an inflection point. Brands jumped on the hype creators presented without any real direction, but now they’re investing in long-term collaborations, creator-led media, and commerce experiences. Creator marketing is evolving into a full-funnel growth strategy.

2. Media is going beyond just writing. Many newsletter writers are reformatting their content to be lighter and less text-heavy, while others are leaning into audio and video formats. This is likely an overcorrection but will have major implications for the future of media.

3. Format is secondary to IP. The convergence of formats has made medium-specific practitioners out-of-date. Great material is no longer limited to one delivery vehicle, with original ideas being the primary indicator of success.

4. FOBO dominates AI. The fear of being obsolete is leading so many marketers and creatives to wonder: will technology replace us? The thinking right now is split: some say yes, others say people are betting too much on AI.

5. AI agents are coming for your group chat. Many marketing tools are making agents that can stand in for brands, publishers, or even creators mimicking a company’s visual identity to make the consumer experience more uniform.

6. The value of news content is rising. LLMs have trained on essentially all the data available on the web. So now, the main differentiator is access to new, quality information (something AI isn’t as strong at creating… yet). This is mostly a sentiment shared by the most influential media outlets, not really content creators.

🙇 How Can I Help You This Week?

😤 Been burned by a marketing agency before? Same story I hear every week. That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money. Let me help you find the perfect agency 100% free here →

🤖 Not sure where to use AI in your business? Very few entrepreneurs I speak to have identified exactly where AI actually saves them the most time or money. I had Nathan audit my businesses, identify the highest-ROI AI automations, and build them end-to-end. We now save hours every week across onboarding, reporting, and client comms. See if you qualify for the same free strategy session with him here →

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