Tuesday, June 3

🌟 Today’s Highlights:

• IG’s adding new comment filters for creators with 100k+ followers

• Meta aims to fully automate ad creation with AI by next year

• New study shows most marketers aren’t using data to its full potential

• 📊 Stat of the Day: B2B buyers said video content was 63% most likely to influence their buying decision compared with 53% of webinars. (Source: LinkedIn)

• 💡 Today’s Insight: Shifting SEO from an old brand name to a new one

🤯 Study: 53.7% of marketers don’t realize the full potential of their data

What’s stopping them?

Disconnected platforms. Despite abundant data, many teams still struggle to turn it into action. And with B2B marketing data spend nearing $4B this year, inefficiency is a costly risk.

Acoustic and eMarketer surveyed US marketing leaders to uncover the effect of silos, how they’re improving data quality, and ways they're using AI to make smarter, faster decisions.

Get the report here →

💡 Today’s Insight 💡

Shifting SEO from an old brand name to a new one

🗞 TL;DR - Rebrands are tough but necessary. If you’re going through one or contemplating one, you should consider the SEO impact on your company. It’s like the brand equivalent of moving addresses and having to update everyone – you’re going to have the old info show up for awhile, and that’s frustrating. But with a few simple steps, you can make it less of a headache and anticipate the challenges before they pop up.

💡 Insight - The three simple steps to ensuring as seamless of a brand transition as possible are:

1. Handle your own ecosystem. Ensure your new brand name appears consistently across all the assets you own. Some are obvious (like your homepage), others are more technical (title tags, meta descriptions, alt text, structured data markup, knowledge base pages, employee bios). Conduct an extensive audit to find your gaps. This will help ensure your own brand SERP is aligned with the new naming.

2. Align third-party assets. An easy place to start is with author bios. If anyone in your company has contributed content to a third-party site, make sure their bio is up to date and reflects the new company name only. Make sure all social media accounts for folks are also updated with the new brand name and info.

3. Set realistic expectations. Don’t expect this process to happen in a day. The idea is to gradually spread your new brand name across the web as much as you can. That’ll help Google and third parties take note. And once your new brand name starts sticking, anyone who cares about the accuracy of their content will either make the edit or reach out to you. Any content that gets left behind probably is best left behind.

⚡️ Today’s Headlines ⚡️

💬 Instagram creators with over 100k followers are getting additional comment filters. These select users will have access to additional sorting filters including top comments, newest first, and follower count.

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🤖 Meta is aiming to fully automate ad creation with AI. The move would enable brands to fully create and target ads using AI by the end of next year. Currently, Meta’s AI can only generate variations on existing ads and make minor changes to them.

🎉 Nike's 'Just Do It' campaign that catapulted their business to massive growth was put together by an amazing agency. Match with your amazing growth agency in 60 seconds here →

🏆 YouTube is testing a livestream engagement leaderboard. The new leaderboard, which displays a creator’s most engaged livestream viewers by XP, is a new way to encourage livestream engagement through gamification.

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