Tuesday, June 24

🌟 Today’s Highlights:

• BeReal is plotting a comeback

• Google rolled out 1st Order Promotions for Shopping ads

• Scaling influencer spend doesn’t have to be complicated

• 📊 Stat of the Day: 96.3% of Gen Zers watch digital video, making it the top online activity for the generation. (Source: eMarketer)

• 💡 Today’s Insight: How to create a viral video, according to creators

💡 Study: Influencer Spend Is Up 143%—Yet 39% of Brands Still Use Google Sheets?

Working with 2–3 creators is fine. Scaling to 200+? Chaos. Spreadsheets, DMs, five different tools… it doesn’t have to be this way.

That’s why 3,000+ fast-growing DTC brands use Click Analytic to:

• Discover high-fit micro-creators with AI-driven matching

• Automate emails, gifting & follow-ups in one workflow

• Track every post, story & sale on a single dashboard

• Turn UGC into repeat sales via seamless Shopify integration

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⚡️ Today’s Headlines ⚡️

⚠️ BeReal is plotting a comeback. The buzziest app of 2022 is adding new features and ramping up marketing to get lapsed users to return and new ones to join.

💫 DTC brands can now launch global product seeding via Insense. Match with vetted creators in 48hrs. Book by June 30 for $200 platform credit.

🔓 Over 16Bn logins for Google, Facebook, Apple & more have been exposed. Experts are calling it one of the largest database cybersecurity breaches of all time and “a blueprint for mass exploitation.”

📈 Using Google Analytics for your Ecom brand? Ditch it Heatmap's new web analytics tool! Setup takes 2 minutes, the cost is fixedat $29 regardless of traffic volume, and it will tell you where your sales actually coming from. Get started here!

🥇 Google rolled out 1st Order Promotions for Shopping ads. The new promotions option lets merchants automatically offer exclusive discounts to first-time customers.

💡 Today’s Insight 💡

How to create a viral video, according to creators

🗞 TL;DR - Viral can be subjective, but ultimately they’re measured in impact (which is, honestly, also subjective). But it’s still one of the quickest ways to break into the algorithm. All experts will tell you that, to to go viral, you need a good story, to lead with curiosity, and have a solid hook. But three creators who have successfully gone viral have some additional tips at this year’s VidCon.

💡 Insight - Here are the three top tips from this year’s creators at VidCon:

Be consistent. As creator Jenny Solares says, “Sometimes the videos that you expect to go viral don’t, and the ones that you least expect to do… Don’t be scared to put your full personality into something.” And the same idea can be applied for brands, make sure to keep at it authentically.

Study the masters. Creator Jenny Hoyos’ reminds creators and brands that anything can be a viral video. Her biggest recommendation to garner huge views is to, “study what other people are doing and twist it. Either combine trends of try and put a twist to a trend.”

Lastly, be yourself. Creator Zay Dante notes that, “everybody that you know is trying to feed into an algorithm to a point where it is not natural anymore. Be yourself and do the things that you find funny, not the sutffy you find funny because you think it’s gonna make you go viral.”

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