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- Tuesday, June 2
Tuesday, June 2
Today's Essential Marketing News & Tips
We’re big fans here of random holidays… like how today is apparently National Leave The Office Early Day. Here’s something you can do when you leave the office early today. 😉
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⚡️ Today’s Headlines ⚡️
🛒 Google’s expanding Commerce Media to support Demand Gen inventory. Brands can now tap retailer first-party data to run Demand Gen campaigns across YouTube, Discover, and Gmail to expand the reach of retail media beyond traditional onsite placements.
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👴🏻 Reddit has outgrown its young stereotype. According to a new Comscore report, adults 35 and older made up 62% of Reddit’s 124.5M U.S. unique visitors in March 2026.
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🔀 Google expanded its Data Manager API with Google Marketing Platform data. The API now supports offline conversion event uploads to Campaign Manager 360, Search Ads 360, and Display & Video 360.
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💡 Today’s Insight 💡
🗞 TL;DR - Just send this one straight to your dev team. But if you don’t have a dev team and prefer vibe coding your own tools, this article from Buffer will help you understand the best tools in the social media API space to help you optimize your content work.
💡 Insight - The 10 social media APIs the article analyzed were: Buffer, Ayrshare, Postiz, Upload-Post, Zernio, Phyllo, Post for Me, Outstand, Genviral, and PostEverywhere. And here’s what they’re best at…
🤑 The best free tier: Buffer or Upload-Post, both free for low volume & have MCP servers
📊 The best for enterprise teams that need analytics: Ayrshare, it’s expensive but has the deepest feature set
💪 The best for full control (if you don’t mind running your own infrastructure): Postiz, it’s free and self-hosted with 30+ platforms covered
🦾 The best for building an AI agent: Buffer, Upload-Post, or Zernio, but it depends on your MCP server
👥 The best for audience data: Phyllo is the only one in the list that’s built for audience metrics, not just posting
🧐 The best for unique needs: Post for Me, Outstand, or PostEverywhere all are a bit more flexible for those needing custom pricing models (high account count, bursts of publishing, predictable monthly)
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🙇 How Can I Help You This Week?
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