- Growth Daily
- Posts
- Tuesday, June 16
There’s been a lottttt of new music dropping lately and our #music-recs team channel is loving it. What have you been listening to lately? We want to keep our playlists fresh! 🎶
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⚡️ Today’s Headlines ⚡️
🧭 Microsoft Advertising launched Product Explorer. The new Merchant Center feature is designed to help advertisers better understand product status and performance via a searchable view of product catalogs.
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🧠 Google expanded Smart Bidding Exploration & added Promotion Mode. The new series of Smart Bidding and budgeting updates are designed to help advertisers uncover new demand, capitalize on seasonal opportunities and maintain more predictable campaign performance.
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🎥 Meta’s Edits video editing app is getting a desktop version & AI assistant. The new features provide more value for creators to develop video projects on the big screen and get idea suggestions as well as analytics-based tips.
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💡 Today’s Insight 💡
🗞 TL;DR - It’s been a long-held debate about how headlines impact performance in Google Discover and what SEOs can do to improve how their brand shows up. Search Engine Land questions the common claims and backs it up with findings from about 3.4 million editorial articles in English and French, and we’ve got the highlights for you below.
💡 Insight - The common claims on Google Discover editorial articles that Search Engine Land addresses are:
Quote-led headlines outperform plain declarative ones by nearly 29%.
Question headlines underperform both, sometimes by 24%.
Format drives the result: Rewrite a statement as a quote, or add that magic word, and you should expect a real lift.
But the research found that success in headlines is driven less by traditional SEO keywords and more by curiosity, relevance, and emotional resonance. The highest-performing Discover headlines in the study shared a few characteristics:
Specificity over vagueness
Clear value propositions
Timeliness and recency
Emotion and curiosity without clickbait
Human-centered framing rather than keyword stuffing
The article also notes that Discover is increasingly a visual-first environment, meaning headlines work in tandem with strong images. Even great headlines may struggle if paired with weak visuals. Recency remains important as Discover heavily favors fresh content and emerging topics.
Discover optimization looks more like social media optimization than classic SEO. The goal is to attract attention in a feed vs ranking for a query.
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