- Growth Daily
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- Wednesday, June 10
Today is National Iced Tea Day and instead of arguing about team lemon vs team peach, let me share my secret - squeeze lemon into peach iced tea (you’re welcome!). Remember how I asked for that third beverage recommendation yesterday? This is it 🍹
📈 Here's What Most CMOs Don't Realize
AI search is already a real channel. Millions of people are actively getting specific brand recommendations from ChatGPT, Perplexity, and Google AI Overviews.
If you’re suddenly feeling behind the curve, get in touch with Deodato. For one national consumer brand, they grew ChatGPT traffic 7x YoY, increased organic traffic by over 25%, and drove measurable drops in paid CAC as organic started converting.
⚡️ Today’s Headlines ⚡️
📉 Google searches ended without a click 68% of the time in early 2026. New research puts US zero-click searches up from 60% in 2024, with AI Overviews now on 20%+ of searches and cutting click-through rates by nearly 60% when they appear.
📣 Last chance! An exclusive webinar by Vende Digital, “Your Buyers Aren’t Clicking Anymore: Overcoming the New B2B Visibility Crisis,” is TODAY! Secure your spot & improve your strategy overnight →
👀 Instagram is rolling out Reels post-view ads to all advertisers globally. The skippable auto-play ads run after organic Reels longer than 60 seconds, opening up a stream where Meta says users watch 4.5 billion Reels a day and Reels eat 50% of all time spent on Instagram.
😭 Lost trust in marketing agencies? I don't blame you... 99% suck! That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trusted with my own money. Let me help you find the perfect agency 100% free this week here →
📱LinkedIn is expanding in-app post boosting on mobile. The simplified Boost flow lets users put paid spend behind an organic post straight from the app, with a $10/day minimum over at least 2 days, as LinkedIn pushes its 1.3 billion-member platform deeper into B2B advertising.
😮 The Marketing Channel You've Probably Slept On:
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💡 Today’s Insight 💡
Why Facebook is still a social commerce powerhouse
🗞 TL;DR - Facebook doesn't get the social commerce hype TikTok and Instagram do, but it owns what brands actually want: scale plus buying intent. Per Sprout's 2026 data, 85% of consumers have a Facebook profile, 40% go there specifically to find products, and 70% of marketing leaders say it drives the strongest business impact of any platform. The catch: as of September 2025, Facebook killed native checkout, so your Shop is now a discovery engine that hands shoppers off to your own site to close.
💡 Insight - How to actually convert starting with these five tips:
Treat your catalog as the top of the funnel. Checkout lives on your site now, so connect Commerce Manager data to your site analytics or you're blind to where the sale happens.
Lead with short-form video. Facebook users engage most with sub-60-second branded video (48%). Tag the exact product in Reels and Stories so viewers go straight from clip to cart.
Build collections around intent. "Summer travel essentials" beats "Accessories." Use best-sellers as entry points and refresh seasonally.
Wire your Shop to your inbox. Facebook is the top channel for social customer service (45% of users). One public answer can close the original shopper plus everyone with the same question.
Track revenue, not vanity metrics. A Reel can rack up likes and drive zero product clicks. Watch clicks, collection views, conversion rate, and customer questions instead.
🔑 Takeaway - Facebook Shops in 2026 is a discovery and trust machine, not a checkout button. Win the browse-and-believe stage with video, collections, fast service, and real UGC, then send that intent to a site built to close.
1️⃣ For AGENCY OWNERS - My Friend Jordan Ross just put together a step-by-step breakdown of how he can actually guarantee “We’ll make your agency AI-native in 90 days, so you don’t go exist, or your money back!” Get the full guide free, here!
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🙇 How Can I Help You This Week?
😤 Been burned by a marketing agency before? Same story I hear every week. That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money. Let me help you find the perfect agency 100% free here →
🤖 Not sure where to use AI in your business? Very few entrepreneurs I speak to have identified exactly where AI actually saves them the most time or money. I had Nathan audit my businesses, identify the highest-ROI AI automations, and build them end-to-end. We now save hours every week across onboarding, reporting, and client comms. See if you qualify for the same free strategy session with him here →
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📣 Wanna get in front of 200,000 B2B decision makers? We’ve delivered hundreds of thousands of leads, clients, customers, & users. Get in touch here →
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