- Growth Daily
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- Tuesday, June 10
I don’t know about you, but I’ve had a sluggish start to the week… I’m sure more caffeine and pump-up jams will fix it though. What’s your go-to fix for a groggy day?
🌟 Today’s Highlights:
Trial IG Reels have an 80% increase in reach from non-followers
Pinterest outlined its new timeline ranking model update
You don’t need complex tools to build your own personalized outreach
📊 Stat of the Day: 94% of the traffic from ChatGPT originates from desktop apps with just 6% of referrals coming from mobile apps. (Source: BrightEdge)
💡 Today’s Insight: How to use AI to detect & ease customer hesitation
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💡 Today’s Insight 💡
🗞 TL;DR - Buying hesitation costs business millions. You might be great at grabbing attention and driving traffic to your site, but if customers aren’t converting, then you’re losing money. So, how can you optimize for the micro-moments that determine conversions? AI can help you identify those gaps in your process and understand the critical seconds when attention converts to action.
💡 Insight - AI can provide a ton of visibility into hesitation patterns. Here’s how you can start using AI and other marketing tools to optimize for hesitation reduction:
Identify hesitation moments. Use heatmaps to see where users pause or hover. Session recordings can help you watch actual user behavior. Behavioral tracking can identify patterns before drop-off. Have AI analyze sales call logs to find commonly asked questions and concerns.
Create confidence content. Address uncertainty directly through social proof from similar customers. B2B customers can ease concerns with clear technical specifications and comparisons using AI competitive research. Get ahead of the drawbacks by calling them out yourself to gain trust (ex. “who this isn’t right for”).
Deploy behavioral triggers. Implement AI-powered responses with dynamic content that adapts based on user behavior. Create personalized chat prompts triggered by hesitation signals. Have AI suggest smart recommendations based on similar customer patterns (ex. “Read three CRM blog posts? Show a case study on CRM migration).
Test and optimize! Test AI-generated variations of copy and creative. Choose one campaign or conversion point to optimize without getting overwhelmed. Have AI monitor real-time insights and successful tactics to help refine approaches.
Because it just takes a micro-moment to change someone’s purchase intent, the hesitation patterns might not be huge and obvious. But if you can master those micro-moments, everything else will fall into place.
⚡️ Today’s Headlines ⚡️
🔥 Instagram’s trial Reels have helped creators significantly increase their reach. After trying the feature, which has been available for just six months now, IG found that 40% of creators started posting Reels more often and of those who did, 80% saw an increase in Reels reach from non-followers.
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✨ Pinterest outlined its latest timeline ranking model update. The update is a new version of its “TransAct” ranking process which now factors in a broader history of 160x more interactive inputs per user to understand behaviors and interests.
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🔗 Meta said link posts on Threads are having better performance. According to IG Chief Adam Mosseri, the Threads team has been working to improve the reach of links in the app and performance has been much better for over a month now.
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