Tuesday, July 8

🌟 Today’s Highlights:

• TikTok is developing a US-only app

• Meta launched an update to its customer re-engagement messaging

• Hate GA4? Here’s your new solution made for eComm brands

• 📊 Stat of the Day: 46% of business revenue on TikTok is directly contributed by Consideration audiences. (Source: TikTok)

• 💡 Today’s Insight: The 5 social media metrics you should be tracking in 2025

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⚡️ Today’s Headlines ⚡️

✉️ Meta launched updates to its customer re-engagement messaging option. The updated marketing messaging option enables brands to send ongoing promotional DMs to users with connections to a specific deal or catalog listing.

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🇺🇸 TikTok is developing a US-only version of the app. The new app would occur in association with the U.S. partner purchase of the app and would launch in early September, requiring American users to download the new version to keep using TikTok.

🙌 Finally, web analytics built for eComm! Heatmap's new tool gives real-time data, behavioral, and attribution insights that actually make an impact. Get set up in just a few minutes, here!

🤨 YouTube is developing an ‘Ask Studio’ Analytics review AI bot. The new AI bot focuses on analyzing your channel stats and providing performance summaries with tips on where you can improve.

💡 Today’s Insight 💡

The 5 social media metrics you should be tracking in 2025

🗞 TL;DR - Let’s face it, a lot of social media metrics are just vanity numbers. They look cool and impressive on the surface, but do you actually understand the impact they’re making? Sprout Social pulled out the top 8 social metrics you should be tracking along with why they’re important – and we’ve got the top 5 for you below.

💡 Insight - Here are the top 5 social metrics you should be tracking in 2025:

1. Audience Growth Metrics - Follower growth, growth rate, and audience size can all be a valuable indicator of channel health and long-term performance.

2. Customer Satisfaction Metrics - Reply time, total response volume, and comments can all go into your customer satisfaction score (CSAT) or Net Promoter Score, aka how likely someone is to recommend your company.

3. Awareness Metrics - Reach, impressions, and views provide useful information about how people perceive your business and ways you can improve the customer experience.

4. Customer Retention Metrics - Net promoter score (NPS), social commerce metrics (returning visitors/buyers), and reviews might be less straightforward to measure than the other metrics, but they help showcase your customers’ loyalty.

5. Social Media ROI - Conversions, conversion rate, social media referral traffic, and website traffic can help show how social contributes to your bottom line and understand how to spend your resources against other marketing efforts.

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