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- Tuesday, July 29
If you’re experiencing summer now, do you get a dry heat or a humid heat? Asking for our team split between dry Southern California and the humid Midwest & Northeast U.S. 🥵
🌟 Today’s Highlights:
Google added AI summaries of business reviews to your website
Threads finally enabled third-party management in its API
The secret to easy video editing
📊 Stat of the Day: Gen Z finds it 20% more helpful to read a comment thread on Reddit than TikTok and 40% more helpful than Instagram. (Source: Reddit)
💡 Today’s Insight: Understanding LinkedIn’s latest ad system updates
💡 Today’s Mini-Insight: A Crash-Course in Video Editing
Here are some basic tips for video editing:
1. Make sure your files have a naming convention - it helps make editing a lot easier
2. Avoid unnecessary transitions - if you’re transitioning in the same scene, simply place the clips together
3. Control your video pacing, to music or not to music - this helps establish a scene’s rhythm
3. Partner with Edit Hunter to hire a video editor for all your large projects
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⚡️ Today’s Headlines ⚡️
💬 Google is adding AI Summaries of Business Reviews to Chrome. The new Chrome option enables shoppers to easily access a cumulative overview of reviews of a company while visiting their site.
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🙌 Threads is finally adding third-party management to its API. The update will enable third-party developers to build expanded Threads connectivity into their tools including the ability to delete posts, additional search capacity, and more.
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‼️ Google says CSS background images aren’t indexed. In case you weren’t sure, Google’s Search Relations team confirmed that images styled with CSS won’t be indexed in Image Search and should instead use HTML img or picture tags for important visuals.
💡 Today’s Insight 💡
🗞 TL;DR - LinkedIn’s had a bunch of changes to improve its ad systems – some major and some minor tweaks. It’s hard to keep track of it all, which is why the social platform just released a new guide to help marketers understand all the recent enhancements ad buyers can make use of.
💡 Insight - Here are the top three recent enhancements to LinkedIn Ads that help ad buyers achieve greater campaign success:
Campaign Planning & Strategy
Media Planner helps ad buyers forecast performance & optimize budgets for better ROI by identifying your target audience, predicting campaign performance, and providing seamless collaboration.
Streamlined Campaign Creation
LinkedIn Accelerate is an AI-driven campaign creation tool that helps optimize performance.
Ads Duplication easily copies ads across campaigns/accounts for efficiency & brand consistency.
Dynamic UTMs automates UTM tracking to reduce errors and improve accuracy.
Actionable Insights to Measure & Optimize Campaigns
Marketing Overview helps provide a snapshot of your account-wide performance.
Measurement Insights evaluates the business impact of your full-funnel marketing efforts.
AI Campaign Performance Digest helps you quickly understand key performance highlights with tailored recommendations.
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