Tuesday, July 28

👀 AI Changed Hiring. It Didn't Change What Makes Someone Exceptional.

The fundamentals of a great hire are the same as they've always been. What changed is how easy it is to fake them.

85% of applications now show AI polish. The cover letter, the test task, sometimes the interview itself. Real talent is getting buried under a wave of AI-assisted noise.

JobRack's free playbook cuts through it, based on 13,000+ candidates reviewed in the past 12 months:

• How to filter at scale without missing the standouts

• The one question that separates genuine AI users from pretenders

• How to verify candidates are who, and what, they say they are

Download it free.

⚡️ Today’s Headlines ⚡️

🔮 Microsoft Ads added an Ad Preview Hub to Performance Max. The new Ad Preview Hub gives advertisers a faster way to review and share how ads will appear across placements before they go live.

🤔 Do you know which channels your best customers are coming from? Attribution App uses real data that gets you informed, reliable answers in seconds. See where you’re actually making money →

✉️ Threads users can now chat with Meta AI in their DMs. While some users in select markets could interact with the AI assistant in public posts (like Grok on X), the new integration lets all users talk with the AI assistant privately.

🎉 Now, you can hire an entire Fractional Marketing Team, not just the CMO! Need design help today... Ads help tomorrow... Landing page buildouts next week... You gotta check out my new favorite, shockingly affordable, full-service marketing agency! One flat month-to-month subscription for unlimited marketing help. See if you qualify for an intro to them →

🎓 Google is rolling out in-account certification applications. Eligible advertisers will soon be able to apply for select policy certifications directly in their Google Ads accounts instead of through the Google Ads Help Center.

💡 Today’s Insight 💡

How to build a brand presence on Reddit

🗞 TL;DR - Maybe you know you should be on Reddit (afterall, it is one of the highest sourced outlets for AI search and human discovery) but you also have no idea how to get your brand on Reddit. Social Media Today just published a guide on how to build a foundational brand presence on Reddit, and we’ve got the highlights for you below.

💡 Insight - Here are Social Media Today’s tips on how to build a foundational brand presence on Reddit:

1. Sign up to Reddit Pro. It’s free and offers access to Reddit’s various analytics tools including keyword tracking and post performance insights. Use this to help understanding where your brand should be present in the app and how you can maximize your efforts.

2. Track industry-related keywords and terms. Reddit Trends offers AI-generated overviews of major discussion trends for chosen terms and will highlight relevant subreddits and conversations to be aware of.

3. Understand the context. Context is everything on Reddit, so take time to understand discussions and how Redditors are engaging with specific topics. Taking the wrong tone could prompt a negative reaction as users hate when brands are overly promotional or salesy.

4. Formulate an approach. Once you’ve analyzed and understood your audience, you can formulate an organic strategy that informs how you reply and engage in relevant communities as well as a paid plan on which topics to advertise on.

5. Monitor performance. Then, rinse and repeat. Use Reddit Pro to monitor your performance and track what people are engaging with across Reddit communities.

🙇 How Can I Help You This Week?

😤 Been burned by a marketing agency before? Same story I hear every week. That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money. Let me help you find the perfect agency 100% free here →

🤖 Not sure where to use AI in your business? Very few entrepreneurs I speak to have identified exactly where AI actually saves them the most time or money. I had Nathan audit my businesses, identify the highest-ROI AI automations, and build them end-to-end. We now save hours every week across onboarding, reporting, and client comms. See if you qualify for the same free strategy session with him here →

📳 Want more sales calls? My personal growth team builds the trust engine that warms leads up and books calls on autopilot. Get More Quality Leads Here →

📣 Wanna get in front of 200,000 B2B decision makers? We’ve delivered hundreds of thousands of leads, clients, customers, & users. Get in touch here →