Tuesday, July 22

🌟 Today’s Highlights:

• X is planning to launch an AI text-to-video tool

• Instagram is testing Like Counts on individual frames in carousel posts

• End-to-end lead gen systems are the real growth hack

• 📊 Stat of the Day: Click-through rates for Google’s top-ranking search result have declined from 28% to 19% with the expansion of AI Overviews. (Source: GrowthSRC Media)

• 💡 Today’s Insight: The AI-assisted content process that outperforms human-only copy

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⚡️ Today’s Headlines ⚡️

💬 X is planning to launch a AI text-to-video tool. The new process combines Hotshot, which X acquired back in March, with xAI’s Grok engine to give X users their own text-to-video generation tool.

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❤️ Instagram is testing Like Counts for individual carousel frames. The new post analytics addition would show how many likes each specific frame within a carousel post has garnered to provide more insight into what your audience is most interested in.

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↩️ LinkedIn is rolling back resurfacing old posts. The recent algorithm change led to people seeing a lot more older posts in their feed which often lessens the value of the main timeline. The latest company update also includes usage guidance on hashtags.

💡 Today’s Insight 💡

The AI-assisted content process that outperforms human-only copy

🗞 TL;DR - It’s widely known at this point that audiences are rebelling against entirely AI-generated content (just ask people how they feel about em dashes these days). But it’s also true that AI can help expedite content processes and make humans faster at creating more. The team at NP Digital spent six months testing a repeatable way to scale quality content faster using AI without sacrificing a human voice that saw 36% YoY growth compared to 11% for those relying solely on human-generated content.

💡 Insight - Here’s what the process looks like:

1. Train your AI to think like the client. Create customized GPTs for each client and train the model to recognize the client’s voice and brand language without needing constant reminders. This can take a few iterations.

2. Start with strategy. Prompt your AI to generate a five-point outline based on a blog title or webpage topic to help streamline the writing process.

3. Become a prompting expert. Get strategic when prompting, thinking about who you want to talk to, your constraints, and what you’re trying to accomplish. A clear, detailed prompting strategy is key to getting the useful outputs you’re looking for.

4. Generate your content in chunks. Don’t ask the tool to write a 1,000 word blog post in a single sentence prompt. Instead, guide your AI through each section based on the content outline with one prompt for each paragraph.

5. Polish and optimize. This is where humans can add the most value. Review each section, read the work from top to bottom, and remove AI’s stale, robotic, and monotonous approaches.

6. Fact check, edit, and complete. Make sure all information is accurate, verify that any sourced links are credible and current, and incorporate internal links where relevant.

In short, don’t assume AI can do it all, but look at it as a productivity tool for your experienced human writers.

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