Tuesday, July 1

🌟 Today’s Highlights:

• Google Ads launched built-in video analytics

• X is going to start charging for ads based on the size of visuals

• Is your website optimized for maximum leads?

• 📊 Stat of the Day: 76% of all users say social media has influenced a purchase in the last six months. (Source: Sprout Social)

• 💡 Today’s Insight: The Most Up-To-Date Social Media Data from Buffer

🤷🏻 Getting Good Traffic, but Low Conversion Rates?

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⚡️ Today’s Headlines ⚡️

🎥 Google Ads launched built-in video analytics. The new native Video Analytics tool gives advertisers a granular look at how their video creative performs across all campaign types within the native platform.

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🛍️ TikTok is hosting two new shopping events to boost in-app sales. Over the next week, TikTok’s running a ‘Shop Locally Made’ promotion to celebrate America’s small businesses, in addition to a 13-day ‘Deals for You Days’ event from July 7-19 (overlapping Amazon’s Prime Day).

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💰 X is going to start charging for ads based on visual size. Similar to not allowing hashtags on ads, the change relates to aesthetics and will charge more for ads that take up the whole screen rather than ¼ of the screen.

💡 Today’s Insight 💡

The Most Up-To-Date Social Media Data from Buffer

🗞 TL;DR - Social media scheduler Buffer is a great resource for original data on the state of social media, and they just compiled all of their original recent research into one massive report. We’ve taken out the key takeaways for you, but the full report is worth a read.

💡 Insight - What’s a good engagement rate on social media in 2025? It differs by platform! The average engagement rates by major platform are: 6.5% on LinkedIn, 5.07% on Facebook, 4.86% on TikTok, 4.51% on Threads, 2.31% on X, and 1.16% on Instagram.

Does posting consistently really make a difference? Yes, absolutely. Accounts who posted at least once a week for 20+ weeks saw 450% more engagement per post than those who posted fewer than five times across the same period. Aim for at least one post per week, every week.

Do AI-assisted posts perform better or worse? AI-assisted content saw ~22% more engagement than non-AI-assisted posts. AI helps brands create faster, post smarter, and publish more often.

Which text-first platform is strongest: X, Threads, or Bluesky? Well, the median post gets 4 engagements on all three platforms. When you dig deeper, X can be the most powerful if you strike viral gold (not something to bet on), Bluesky has value with niche interactions, and Threads is the steady middle ground (not extreme, but solid).

Check out the full report on Buffer here to see: do longer TikToks get more views? How do different content formats affect Instagram reach and engagement? What are the best times to post on each social platform?

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