Tuesday, January 6

🌟 Today’s Highlights:

• California is making it easy for users to demand brokers delete their personal data

• TikTok’s future in the U.S. is actually still pretty up in the air

• Looking to fix your webinars in 2026? Register for the January 14 seminar

• 📊 Stat of the Day: When a generative AI summary appears on the SERP, users click traditional result links only about 8% of the time. (Source: Pew Research Center)

• 💡 Today’s Insight: 2026 PPC trends to get ahead of now

🔥 A Webinar That Will Fix Your Webinars

If your 2025 webinars didn’t see the performance you were expecting, don’t ditch the efforts quite yet. The problem is likely common (and fixable).

Start your 2026 webinar strategy off on the right foot. Register for The 5 Webinar Mistakes That Kill Your Pipeline (& How to Fix Them), hosted by Logan Lyles, founder of DemandShift, and Paul Slack.

They’ll walk through field-tested fixes, live examples, and pipeline-first tactics you can deploy on your very next event.

January 14th at 12:00 PM CST. Secure your spot (it’s free)! →

⚡️ Today’s Headlines ⚡️

📺 Nielsen and Roku are partnering for deeper connected TV data. The multiyear deal incorporates data from Roku’s connected TV platform into Nielsen’s advanced campaign measurement and outcome solutions.

🌊 Flood your 2026 qualified leads pipeline with Google Ads that capture the hottest demand and newsletter funnels that nurture the lukewarm demand, until they are ready to buy. Fast wins + durable growth. If you want leads now and later, go here →

🗑️ California residents can now demand brokers delete their personal data. The new Delete Requests and Opt-Out Platform gives residents the ability to make a deletion request that goes to all current and future data brokers registered within the state.

🔎 This Is Your Year To Start Generating Conversions from SEO by hiring my friends over at Ranked! These guys are almost too good to be true, but I use them across all my projects. Weekly AI-optimized blog posts, backlinks, & on-site SEO... fully done for you. starting at just $99/mo. 👉🏼 Start your free trial here!

🤷 TikTok’s U.S. fate is still undecided. Despite the pre-Christmas reports saying the U.S. app would be sold into American ownership, the statements from Chinese officials sound less certain.

💡 Today’s Insight 💡

2026 PPC trends to get ahead of now

🗞 TL;DR - At SMX Next, Search Engine Land’s annual online conference, a panel of industry experts broke down what’s working, what’s failing, and what advertisers should prepare for in 2026 and beyond. We’ve listed the highlights below…

💡 Insight - Here’s what’s working in PPC:

• Returning to the fundamentals with proper campaign structure and quality signals

• Authentic, human-first creative in an AI-driven landscape

• Better communication between SEO agencies and clients

Here’s what’s not working in PPC:

• Automatically Created Assets (ACAs) are problematic, primarily from a brand safety perspective

• Ongoing platform user interface (UI) and user experience (UX) changes and gaps between the UI and Editor

• Extended learning periods and lack of flexibility

• Measurement challenges and Google’s unrealistic modeled conversions

Here’s what advertisers should prepare for in 2026:

• The unknown! The new things that Google and other platforms will release that we don’t even know about yet

• Google’s antitrust trial is coming up – the appeal to their loss of the first part of the trial – and we’ll see what the implications are

• Ads within AI platforms with Google and other platforms integrating them and network partners

🙇 How I Can Help You This Week:

🤖 Not sure where to use AI in your business? Very few entrepreneurs I speak to have identified exactly where AI actually saves them the most time or money. I had Nathan audit my businesses, identify the highest-ROI AI automations, and build them end-to-end. We now save hours every week across onboarding, reporting, and client comms. See if you qualify for the same free strategy session with him here →

📳 Want more sales calls? My personal growth team builds the trust engine that warms leads up and books calls on autopilot. Get More Quality Leads Here →

Bonus:

📈 Weekly blogs + backlinks for $99/mo — this SEO team is my go-to for every project → 👉🏼 Start your free trial here

📈 Weekly blogs + backlinks for $99/mo — this SEO team is my go-to for every project → 👉🏼 Start your free trial here

📣 We are running some end-of-year promotions to advertise inside this newsletter, inlcuding guaranteed clicks and leads, here!