Tuesday, January 30

Today's top marketing news, tips, & tools

If you’re thinking of making a meme on social using Travis Kelce and Taylor Swift from Sunday’s Chiefs game, FYI – you’ve got about 12 hours left before you might be too late to the trend. Just looking out for you!

🧠 Stat Of The Day 🧠

75% of leading brands in the US and UK fall victim to identity theft in Google Search Ads. (Source: Marcode)

🚀 B2B Clarity, Finally!

‘I guess this is right’, is that how you still make B2B business decisions? Time to step up!

💡 Dreamdata enables B2B companies to run custom account-based attribution modeling, measure ROAS, benchmark growth, and make precise, data-driven decisions.

  • ScreenCloud achieved a 61% close rate on LinkedIn Ads opportunities and a 2.6x ROAS improvement—speaks volumes.

  • Capmo achieved a 50% reduction in Cost per Acquisition.

Want to be the next to make your B2B business soar?

⚡️Today’s Headlines⚡️

🎥 TikTok is encouraging creators to post horizontal content

🌟 Apple’s iOS 18 is expected to be the biggest update in iPhone history

☁️ Need help understanding Bluesky? Here’s an overview

 🔗 Linktree added new features, including link scheduling and archiving

🛡️ X is trying to improve content moderation after bot & AI problems

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🛠️ Things Worth Checking Out 🛠️

💰 SELL YOUR BIZ - Trying to sell your business but not seeing results? List on Rejigg for FREE and let serious buyers like search funds and family offices chase you. It's like speed dating for your business! Join here.

👀 NEW SOCIAL NETWORK - Perfectly Imperfect, a newsletter offering recommendations on almost anything from almost anyone, just launched its own niche social networking app. Watch out, Yelp.

💸 TWITCH AFFILIATES - Twitch is adding a 60/40 revenue split for some streamers and is lifting the $100k cap for streamers already on their 70/30 split Partner Plus program. Gotta listen to the community.

Today’s Insight

📰 TL;DR - If you’re an eComm brand, don’t be sleeping on Pinterest. While the app has longevity, it’s become increasingly popular with Gen Z for mood boards and product discovery. Pinterest recently shared some new tips on how to optimize your product in the app.

💡 Insight - Based on Pinterest’s analysis of shopping ads and how brands appear on the platform, here’s how they recommend optimizing your products on the app:

  • Include comprehensive metadata listings - Think about what your audience might be interested in that could really help to explain what you’re selling

  • Use keywords in your titles and descriptions - Think of it like SEO. Use a mix of broad & exact words and phrases.

  • Perfect your product groupings - Consider your product groupings and tag your products into multiple levels of categorization.

  • Avoid targeting restrictions - Trust Pinterest’s algorithms to maximize reach.

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