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- Tuesday, January 2
Tuesday, January 2
Today's top marketing news, tips, & tools
Hey there,
Happy 2024! We’re excited to be back in your inboxes & can’t wait to see what this year holds for you and your businesses. Onwards & upwards! 🎉
🧠 Stat Of The Day 🧠
2023 holiday sales climbed 3.1% YoY, a smaller rise than the 7.6% increase from last year. (Source: Mastercard SpendingPulse)
💰 How Brands Are Making $$$
Holidays are the best time to do a LOT of marketing, but your brand can get lost in the noise with the same old creatives. Harmon Brothers steps in with video ads that stand out. They make sure your brand connects and boosts sales when it matters most.
TL;DR - Harmon Brothers creates direct response video advertising that brands and sells.
Their content differentiates your brand from the crowd, provides brand recall for years to come, and drives revenue.
They’re giving away 3 Custom Golden Nugget Campaign Ideas for FREE for the first 15 readers to reach out from Growth Daily.
⚡️Today’s Headlines⚡️
😮 NYTimes is suing OpenAI and Microsoft for copyright infringement
💬 Third-party chats are coming to Messenger (to adhere to EU laws)
📈 Chinese Baidu’s ChatGPT competitor hit more than 100M users
🎓 LinkedIn is testing new AI-based learning tools in-stream
🖥️ TikTok’s testing new desktop tools for creators & marketers
🚨 New Podcast Episode Alert:
I recently interviewed Payman Tie on the launch of his new product Visme Forms.
🛠️ Things Worth Checking Out 🛠️
⚙️ SEO RESOURCES - Sign up with the Hoth and get exclusive access to SEO resources and tools and boost website traffic. Visit here.
🐣 GEN ALPHA - 2023 proved that Gen Alpha is coming online and crafting their own online cultural trends… it also led to Gen Z and millennials feeling v old. In case you’re curious about those trends…
🤖 AI IN 2024 - Experts have their predictions on what 2024 will bring to the world of AI and it looks like tough time for original leaders like OpenAI. Check out the predictions here.
*Want to get in front of 100k Founders/Marketers? Start here…
✨ Today’s Insight ✨
📰 TL;DR - Adweek interviewed leaders at creative marketing & ad agencies across the world to get their predictions on what to expect this year. The takeaways are broken up into a few key themes.
💡 Insight - Humor and emotion will make a comeback. Paul Prato, executive creative director at PPK notes, “A recent Oracle study found that 91% of people prefer brands to be funny. Yet the same study found that 95% of business leaders fear humor in consumer interactions.”
Marketing and advertising are becoming all about experiences. With innovative OOH installations and events providing consumers with an escape from everyday life, marketers will be going bigger this year.
Consumers want brands that embody a mindful purpose and culture. Gone are the days when brands can hide behind advertisements. Consumers will be looking at the full picture of your brand – make sure it’s a good one.
Consumers expect a personal touch. Lean into deeply personalized narratives vs broad demographic targeting. Embrace unique perspectives and create memorable, interactive brand stories.
*Want to get in front of our audience? Start here…
Did you learn something new from today's newsletter? |
*Want to get in front of 100,000+ Founders & Marketers? Click here…
Disclosure: Some things in this newsletter may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up / fill out their form or Growth Daily LLC might own a percent of the business. In particular, but not always, those sponsored or commissioned or owned posts might have an * in the subject headline.