Tuesday, January 13

🌟 Today’s Highlights:

• Apple is upgrading Siri with Google’s Gemini

• Google expanded Shopping promotion rules for more flexibility

• This weekend you can learn the proven growth system behind $1.2B+ in results

• 📊 Stat of the Day: News publishers expect search traffic to drop 43% by 2029. (Source: Reuters Institute)

• 💡 Today’s Insight: 8 changes paid media marketers should make in 2026

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⚡️ Today’s Headlines ⚡️

🗣️ Apple is upgrading Siri with Google’s Gemini. Apple will use Google’s Gemini AI models and cloud infrastructure to support future Apple Foundation Models with the multi-year partnership rolling out later this year.

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💫 X added new updates to streamline app engagement. The new features include an update to its notifications tab, an update to cashtags, and a rebuttal to claims that algorithm changes have impacted engagement.

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🛍️ Google updated its Shopping promotion rules. The update broadens what counts as an eligible promotion in Shopping which gives merchants more flexibility to promote subscriptions, modern offers, and localized payment incentives.

💡 Today’s Insight 💡

8 changes paid media marketers should make in 2026

🗞 TL;DR - Paid media sped up last year with new AI-assisted features across Google, Microsoft, Meta, TikTok, and Reddit. As we head into 2026, Search Engine Journal has their top 8 tips on what to prioritize this year.

💡 Insight - Here are the strategies worth prioritizing this year and why you should care:

1. Embrace conversational AI in ad creation. It’s essential for marketers who want to scale ad variations without exhausting creative resources. Start small with AI-generated ad copy tests.

2. Refine ad targeting with data privacy in mind. Don’t rely on third-party cookies. Lean on tools like Google’s enhanced privacy features and Microsoft’s predictive audience segmentation to ensure you’re reaching the right users in a compliant way.

3. Optimize for AI-driven search ad placements. Monitor CTRs on AI-influenced placements. Create specialized assets for AI Overviews. Review Performance Max insights regularly.

4. Lean into multi-channel campaign integration. Embrace an integrated approach with platforms like TikTok and Reddit, and make sure each channel has a different content strategy.

5. Optimize creative customization with AI image editing. To make the most of AI editors and integrations, start with creating templates for faster customization, then try running A/B tests on custom visuals.

6. Enhance attribution tracking and adjust KPIs accordingly. Use Google’s Enhanced Conversions and Microsoft’s Customer Insights to get more reliable data across touchpoints and adjust KPIs to reflect complex engagement patterns.

7. Make influencers part of your marketing model. Influencer marketing can introduce your brand to new audiences, but only if it’s part of a broader, data-driven media mix rather than just a side experiment.

8. Invest in brand-owned and emerging media channels. Stability comes from channels you control and ones that offer predictable reach without relying entirely on algorithm changes.

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