Tuesday, February 2

🌟 Today’s Highlights:

• Meta added new discovery improvements for creator marketplace

• UpScrolled, the social network users are leaving TikTok for, hit 2.5M users

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• 📊 Stat of the Day: When a trend or cultural moment emerges, 75% of marketers get timely content approved in 5 hours or less. (Source: Sprout Social)

• 💡 Today’s Insight: What we know about early ChatGPT advertising

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⚡️ Today’s Headlines ⚡️

🔦 Meta announced discovery improvements for its Creator Marketplace. The updates enable brands to find relevant creators to work with on paid partnership campaigns, including updated creator recommendations.

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💨 WordPress announced a new AI agent skill for speeding up development. The new wp-playground AI agent skill is designed to be used with the Playground CLI so AI agents can run WordPress for testing and check their work as they write code.

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💫 UpScrolled is the new trendy social network users are leaving TikTok for. The trendy social network, which is a blend of Instagram and X, has apparently zoomed past 2.5 million users with its promise to not shadowban or censor users.

💡 Today’s Insight 💡

What we know about early ChatGPT advertising

🗞 TL;DR - OpenAI is prepping to introduce advertising within ChatGPT responses and is asking brands to commit at least $200,000 in upfront spending to be considered for the initial beta of its ad platform. Social Media Today outlined what we know from early reports of the new ad opportunity, and we’ve got the highlights for you below.

💡 Insight - Here’s what we know about ChatGPT ads based on early reports:

ChatGPT ad inventory is being positioned as premium, high-value exposure rather than a commoditized channel like traditional search or social placements. Early tests appear aimed at enterprise brands with the scale and sophistication to experiment with new formats and measurement models.

AI advertising may become a new premium inventory of ads. OpenAI’s high minimum spend reflects where OpenAI sees value – in access to its massive user base that engage in intent-rich moments through conversational AI responses. If this launch is any indication, other AI companies may follow suit.

Measurement and format are still in flux. Early beta tests are seemingly focused on impressions and basic engagement rather than full conversion tracking, given privacy commitments and the novelty of in-chat advertising. This means ROI may be more qualitative than quantitative, supporting brand discovery rather than conversions.

With innovation comes barriers to entry. Small or mid-sized businesses may be priced out in early stages. Though minimum spends should fall overtime as OpenAI builds more scalable, potentially self-serve channels (similar to Google and Meta Ads), growth teams should watch how access evolves to decide if and when the opportunity is right.

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