Tuesday, December 5

Today's top marketing news, tips, & tools

Hey there,

Today’s Krampusnacht. And if you don’t know what that is… look it up, and good luck sleeping tonight 🙃

🧠 Stat Of The Day 🧠

Temu took the spot as this year’s most downloaded app during the Black Friday/Cyber Monday period, with 7.2M downloads in the U.S. this November, +16% YoY. (Source: AppFigures)

📝 Your Audience Will Remember This

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⚡️Today’s Headlines⚡️

🎥 Get ready for real-time view & like counters on YouTube

🧵 Your Threads might benefit from new discovery features

🗣️ Speech translation is getting a huge upgrade with Meta AI

🏃 Everyone’s leaving X and moving to Threads, according to data

🔥 Adam Mosseri’s advice on how to get content ranking on Threads

🛠️ Things Worth Checking Out 🛠️

😵‍💫 UGC - Is your creative team overloaded? Sleepless is here to the rescue! Boost your performance creatives with their expert video editors, animators, and designers. Leverage 300,000+ UGC clips shot by them for YOU. Visit Sleepless here.

🌟 GET MORE CLIENTS - Are you an agency owner looking for more clients? Get warm leads interested in your agency delivered every week for less than $10/day here.

💬 BUMBLE AI - Bumble for Friends (the platonic version of the dating app) is adding AI-generated icebreakers to help people find new friends. Brb, asking Bumble AI to generate my personal fun fact.

🎟️ TIKTOK TICKETS - Playing off TikTok’s big move into music, the app is expanding its partnership with Ticketmaster into 20 new countries allowing users to buy tickets directly in TikTok. Add to queue.

*Want to get in front of our audience? Start here

Today’s Insight

📰 TL;DR - Instagram just dropped the results of its 2024 Trend Talk, a report of Gen Z’s take on trends driving global culture in the next year. The survey covers opinions on topics, issues, and trends that matter to Gen Z, including fashion, beauty, social media, dating, friendships, and more.

💡 Insight - Here are some of the key findings from the report:

  • Gen Z are focusing on sustainable fashion, vintage/heirloom items, and thrifting

  • Respondents use IG to get closer to others by liking their story, sending reels or memes in DMs, and liking a post on their feed

  • 28% of Gen Zs exchange IG handles as opposed to phone numbers when meeting someone new

  • Gen Z’s top priorities for 2024 are to “stay healthy,” explore a career path, and travel

  • 45% are interested in consuming vegan products, with many interested in trying trending foods & ingredients

➡️ How'd you feel about this Insight?

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🎙 HEARD EM’ SAY:

"I would argue 70% of people don't get news or entertainment from newsletters ... so I actually think the market is very nascent altogether"

The new episode of The @MarketingMax Show “How To Build Two $75m+ Newsletter Empires” now streaming on Spotify & Apple & YouTube

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