Tuesday, December 23

🌟 Today’s Highlights:

• TikTok Shop is rolling out digital gift cards for all you late gift buyers

• Microsoft launched asset-level ad reviews

• This is the SEO agency you need going into 2026

• 📊 Stat of the Day: LinkedIn users who post twice per week see up to 5x more profile views on average. (Source: LinkedIn)

• 💡 Today’s Insight: 10 AI prompts to use for social media

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⚡️ Today’s Headlines ⚡️

🎁 TikTok Shop launched digital gift cards. The new feature allows users to purchase digital gift cards, making it easier to help friends and family buy from the millions of products on the app, helping it compete with Amazon and eBay.

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🎥 X is testing a new watch history tab. The feature would make it easier for users to find videos they’ve viewed and would keep track of all the videos you’ve watched in the app.

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⚙️ Microsoft launched asset-level ad reviews. The new editorial review level lets compliant ad components run, rather than the entire ad, even when others are disapproved to reduce campaign disruption.

💡 Today’s Insight 💡

10 AI prompts to use for social media

🗞 TL;DR - 97% of marketing leaders agree that it’s crucial for marketers to know how to use AI these days, with social media work being a core area for AI use. While AI can help offload time-consuming tasks, ideate and draft compelling social content, and maximize your social resources, where do you start? Sprout Social gathered a list of 30 ways to write effective AI prompts for social media, and we’ve listed our top 10 below.

💡 Insight - Here are our top 10 AI prompts from Sprout Social’s list:

1. Thought leadership prompt for content ideation: “List three emerging digital privacy trends we can build social content around next month. Focus on the ones with the biggest potential impact on B2B decision-makers.”

2. Cross-network monthly social content calendar prompt: “Map out a one-month social media content calendar for Instagram, Facebook and LinkedIn based on these themes: product education, behind-the-scenes content and customer stories. Include ideal content formats and a suggested publishing cadence.”

3. Facebook announcement post prompt: “Write a short Facebook post announcing our upcoming product release, based on the attached file. Explain what’s launching, who it helps and when it will be available. Keep the tone friendly and straightforward.”

4. Review-based UGC prompt for Instagram: “Write an Instagram caption that’s under 50 words about the customer testimonial below. Highlight the main benefit the customer mentions and include a CTA to learn more at our link in bio. The testimonial text appears in the graphic, so don’t repeat it.”

5. Instagram poll answer prompt: “Create four concise answer options for the attached Instagram Story poll question that will fit naturally in the tap-to-select stickers.”

6. Instagram-to-LinkedIn caption transformation prompt: “Adapt this Instagram caption into a LinkedIn post. Keep the core message and CTA the same, but adjust the tone and structure to fit a professional audience.”

7. Webinar-to-video content extraction prompt: “Identify three self-contained pull quotes from this webinar transcript that would work as standalone clips for a short social video.”

8. Messaging clarity refinement prompt for Instagram: “Edit this Instagram caption to make it clearer and easier to skim. Keep the original key message and the tone, but improve the flow and readability.”

9. Hook enhancement prompt for TikTok: “Suggest three short spoken opening hooks for this TikTok script. The goal is to capture attention in the first few seconds.”

10. Audience segment prompt for LinkedIn: “Rewrite this LinkedIn post for an audience of mid-level IT managers. Keep the core message, but adjust the examples and vocabulary to match their day-to-day responsibilities.”

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