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- Tuesday, December 2
Tuesday, December 2
Today's Essential Marketing News & Tips
Okay so… how did your brand do this Black Friday/Small Biz Saturday/Cyber Monday holiday season? 👀
🌟 Today’s Highlights:
X now ranks posts algorithmically using Grok AI
TikTok’s U.S. sell-off deadline is approaching (again) (maybe)
Here’s how to accelerate every hire and move faster
📊 Stat of the Day: Google is the most visited website on the internet with 16.2 billion monthly website visits in the U.S. (Source: Similarweb)
💡 Today’s Insight: Report: Evolving social media & online shopping trends to watch in 2026
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⚡️ Today’s Headlines ⚡️
🔢 X now algorithmically ranks posts in your Following feed. The platform uses its Grok AI to sort the feed based on “predicted engagement and relevance to you,” so users will no longer see the feed in chronological order.
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🇺🇸 TikTok’s U.S. sell-off deadline is approaching (again). If you’re getting deja vu, you’re not alone. The platform’s fourth extended deadline to be sold off to a U.S.-based partner is set to expire on December 16… unless it gets extended again.
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🧪 Threads is experimenting with AI-powered interaction summaries. The new tool would be overlaid on user profiles when you visit them, which would give you a quick overview of your past interactions with that specific user.
💡 Today’s Insight 💡
🗞 TL;DR - If you’re in the middle of planning your 2026 digital marketing strategy, DoubleVerify’s latest series of “Global Insights” reports might help. The report encompasses responses from over 22k consumers and nearly 2k marketers on their experiences with We’ve listed the top takeaways below covering evolving social media and eCommerce trends.
💡 Insight - Here are our top takeaways from the report:
YouTube is the most popular social media platform globally, according to 72% of respondents
Younger users prioritize social media for news consumption, while older consumers still put TV news and dedicated news websites higher in their priorities
45% of consumers use online reviews to research products pre-purchase, while 41% use search engines
31% of consumers claim social media influencers significantly impact their decision to purchase a product
23% of consumers have purchased a product based on a positive comment about it under an influencer’s post
Check out more of the report findings via Social Media Today’s summary, or download the report directly from DoubleVerify.
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