Tuesday, December 16

🌟 Today’s Highlights:

• Threads really wants to build communities on its app with new features

• Google Ads added VTC bidding for Android app campaigns

• Here’s how to create scalable UGC campaigns that win time and time again

• 📊 Stat of the Day: Googlebot was the top AI crawler of 2025 with 200 times more pages than PerplexityBot. (Source: Cloudflare)

• 💡 Today’s Insight: Top 5 SEO tips to maintain visibility online in 2026

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⚡️ Today’s Headlines ⚡️

👥 Threads is expanding its communities and testing flairs. The new features expand the number of community topics available to more than 200 communities and adds customizable Reddit-style labels to usernames.

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💰 Google Ads added VTC bidding for Android app campaigns. The new feature allows advertisers to toggle bidding toward conversions on Android app campaigns that happen after an ad is viewed rather than clicked.

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🖥️ Facebook Messenger no longer has a desktop app. The native app for Mac and Windows is no longer available to users as of today and existing users are being directed to the Facebook website to continue using the messaging service.

💡 Today’s Insight 💡

Top 5 SEO tips to maintain visibility online in 2026

🗞 TL;DR - Search Engine Journal collected the thoughts of 20 SEO experts on their best advice going into 2026 on what you should be focusing on in this next phase of development to maintain visibility and achieve measurable results.

💡 Insight - Here are 5 of the top tips on how to maintain visibility in the new year:

1. Be mentioned in the right places. The right content is a mix of hyperlong-tail articles and landing pages tailored to your audience(s), based on your unique positioning and data stories.

2. Do more than just appease Google. Your branding message needs to be widely distributed across the web to create a consistent but discernibly unique branding message.

3. Optimize for systems that read like machines. Build authority signals machines can verify through structured data, consistent sourcing, and entity clarity.

4. Be retrieved, cited, and trusted wherever users search. You won’t be penalized or hurt yourself in Google or Bing by also optimizing for the lowest-common-denominator crawlers, but you will lose out on that extra visibility if you ignore them.

5. Search and product are intimately connected. The most important thing, in our view, is understanding that AI search is ubiquitous now across three core experiences: SERPs, LLMs, and agentic experiences.

For 15 more tips from SEO experts going into 2026, check out Search Engine Journal’s full article here.

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