Tuesday, August 4

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⚡️ Today’s Headlines ⚡️

🚫 Snapchat is banning entirely AI-generated videos from its Spotlight platform. The Spotlight product surfaces trending and original content from creators and studios, something the short-form video app announced it’s trying to prioritize.

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👥 Myspace might be making a comeback soon. The early 2000s social network owners said they plan to relaunch the once-dominant social media platform, though they haven’t announced when it will happen or what it will look like.

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📊 Microsoft Clarity is adding branded and non-branded AI queries. Clarity now lets users filter branded versus non-branded information across query analysis and filtering on the AI Citations dashboard and AI reports.

💡 Today’s Insight 💡

How to measure your brand’s visibility in Gemini

🗞 TL;DR - Your brand could be influencing buyer decisions in Gemini long before it ever shows up in your analytics. Unlike rankings, impressions, or clicks, Gemini brand mentions don’t show up in metrics reports, which means you may be attracting buyers even earlier than you may realize. Search Engine Land outlined 3 ways to track brand mentions in Gemini-powered search and how you can use each method to optimize for a world with more invisible mentions.

💡 Insight - Since there isn’t one source of truth for Gemini visibility, effective measurement is about assembling the right signals. Here are Search Engine Land’s three recommended ways to track brand mentions in Gemini-powered search:

Method 1: Manually monitor important prompts. Start by building a prompt library of all the prompts your audience is most likely to ask throughout the buying journey. Then, record more than whether you’re mentioned (a yes/no spreadsheet doesn’t tell you why that mention mattered). Repeat the process regularly.

Method 2: Use AI visibility monitoring tools. Once you’re monitoring hundreds or thousands of prompts, AI tools make it possible to automate the process. But make sure to understand the limitations. No platform can perfectly model a dynamic AI system, but they should make you more confident to make optimization decisions.

Method 3: Track analytics for signs of AI influence. Visibility tells you whether you’re showing up, but analytics helps you understand whether that visibility is making a difference. The real value comes from both. Watch referral traffic (when it exists) but also look beyond referrals for other monitor signals like increases in branded search volume.

SEO has long provided largely measured outcomes in the form of rankings, clicks, sessions, and conversions. Gemini measurement doesn’t provide as much certainty but it does open the door to the inception of a buying decision, which may be equally (if not more) exciting.

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