Tuesday, August 26

Today's Essential Marketing News & Tips

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🌟 Today’s Highlights:

  • YouTube is testing out a new way to improve Shorts clips

  • LinkedIn has a new tactic to combat fake engagement

  • Steal the playbook that agencies are using to build quality teams

  • 📊  Stat of the Day: Instagram micro-influencers have an average engagement rate of 0.99%, the highest across all influencer tiers, including celebrities. ( Source: Sprout Social )

  • 💡  Today’s Insight : 2025’s biggest social trends so far

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⚡️ Today’s Headlines ⚡️

🧪  YouTube is running an experiment   that aims to improve the look of its Shorts clips. The test involves using machine learning techniques to refine playback and make the clips appear more crisp.

🎙️ Logan breaks down   how to get 5X more ideal buyers to show up to your webinar on this week's 10 MINUTE MARKETER episode, now available   on  YouTubeApple , or  Spotify

LinkedIn announced plans to combat “engagement pods” (coordinated comments and post activity) and mass bot engagement. The professional networking app wants to limit the number of comments a member or a LinkedIn Page can make in a certain time period.

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⚠️ Google is rolling out the new Google Verified badge in October for Local Services Ads , which replaces multiple trust signals. Advertisers should review eligibility now to maintain verification and protect consumer trust.

💡 Today’s Insight 💡

🗞 TL;DR: While some of these marketing shifts come at no surprise (hello again, AI), Social Media Today gave us the low down on staying ahead of the curve for the rest of the year. In short: don’t be afraid to experiment and work with AI tools, TikTok (still) has an unstable future in the U.S., YouTube is the new One to Watch, and the time to test on Threads is now.

💡  Insight:

The AI shift: From AI-generated content to engagement bots, automation is everywhere. But brands are also facing the downside of algorithm overload and fake-feeling content. We might be sounding like a broken record here, but the sentiment remains—keep it human, always.

The TikTok/U.S. feud: The saga continues. But if TikTok disappears or gets restricted in the U.S., that will severely shake up creator revenue streams and content strategies. Major platforms like Instagram and YouTube are already positioning to fill that gap.

YouTube vs. traditional TV: YouTube is now the streaming hub, especially for young audiences. Creators are basically modern-day celebrities, and ad targeting is next-level. If you’re not exploring YouTube as a paid or organic channel, you’re leaving money on the table.

Threads vs. X: There’s a battle brewing in real-time social, and Threads is emerging as a serious contender to X. If your audience is moving away from X, Threads could be your new ad playground. Stay flexible and consider running tests there before the floodgates open.

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