Tuesday, August 12

🌟 Today’s Highlights:

• X is offering up Grok’s text-to-video functionality for free to U.S. users

• IG’s Mosseri fact-checked recent myths on platform reach

• The secret to finding the best marketers is not to post on job boards

• 📊 Stat of the Day: 93% of marketers say video marketing has given them a good ROI. (Source: Wzyowl)

• 💡 Today’s Insight: Meta’s tips on how to optimize ads with its AI

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⚡️ Today’s Headlines ⚡️

😤 X is making a big push to get people using its Grok elements. As part of the effort, X is making its Grok “Imagine” text-to-video generation option free for U.S. users for a limited time and added the capacity to animate images with Grok in-stream.

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⚡️ Instagram’s Mosseri says its Edits app does boost reach. The reach boost happens when users share from the editing appt to IG, but won’t be around forever. Mosseri also clarified that users don’t need to curate what they consume to maximize their own content’s reach.

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⚙️ Google Ads launched a diagnostic tool for cart data conversions. The “conversions with cart data diagnostics” tool in product-level conversion tracking helps advertisers spot and fix issues in their cart data setup.

💡 Today’s Insight 💡

Meta’s tips on how to optimize ads with its AI

🗞 TL;DR - Meta just published some new tips to help brands maximize their ad placement options in the app, leaning into its evolving AI tools for ad targeting. It’s a good time to try out their tips as Meta continues to improve the AI tools and credits them for driving roughly 5% more ad conversions on Instagram and 3% on Facebook.

💡 Insight - Here are Meta’s latest placement tips:

👉 Use all placements. Opt into all placements across Facebook, Instagram, Messenger, Threads, and Audience Network using Advantage+ to allow the Meta delivery system to allocate your budget based on where they’re likely to perform best.

👉 Use diverse assets. Use Advantage+ creative in combination with Advantage+ placements to ensure the right creative is in the right placement to increase the likelihood your ad will resonate with your audience.

👉 Use placement controls where needed. Especially if you have a hard constraint and need more control over where your ads appear. Use account-level placement controls to exclude specific placements or platforms… but be aware that this may limit the effectiveness of Advantage+ placements.

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