Tuesday, April 8

🌟 Today’s Highlights:

• Threads is sharing your shares numbers

• LinkedIn is testing a video version of Collaborative Articles

• Here’s how you can get warm leads with one email a week

• 📊 Stat of the Day: 66% of average Americans aren’t concerned about TikTok’s shutdown, but 61% of daily TikTok users are concerned. (Source: Adweek)

• 💡 Today’s Insight: Which social platforms have the highest engagement?

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💡 Today’s Insight 💡

Which social platforms have the highest engagement?

🗞 TL;DR - You probably have a guess which social platform has the highest engagement, but you might be wrong. While different brands can have different platforms that perform better for them, it’s still important to know which platforms are generating the most action – especially in these volatile times with major engagement shifts. Buffer analyzed millions of posts across all major social platforms and here’s what they found…

💡 Insight - The top platforms by average engagement rate (aka total interactions/total impressions x 100) were:

• LinkedIn: 6.50%

• Facebook: 5.07%

• TikTok: 4.86%

• Threads: 4.51%

• YouTube 4.41%

• Pinterest: 3.46%

• X/Twitter: 2.31%

• Instagram: 1.16%

The details are a little more interesting… LinkedIn’s engagement has been steadily rising since January 2024, in large part because LinkedIn’s algorithm rewards conversations and boosts posts with early engagement.

Instagram’s engagement isn’t exactly declining, it’s just evolving. Engagement is becoming more private – saves, DMs, and shares are increasing, but these interactions don’t lend well to public engagement metrics. And as for the rest of the platforms? Well, they’re a bit all over the place.

⚡️ Today’s Headlines ⚡️

📤 Threads now displays the number of shares a post has received. The metric appears similar to the “share” button on Instagram posts, which uses a paper airplane icon alongside the number of times the post has been shared.

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➕ LinkedIn is testing a video trends feature. The new feature is intended to encourage members to add their own video responses to trending posts in the app, similar to the platform’s AI-generated “Collaborative Articles” feature.

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✅ Meta added new parameters for paid verification. The system now rejects applicants to its paid verification program if they’ve made too many changes to their profile name, image, or other details – a move intended to stop scammers from selling profiles or impersonating others.

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