Tuesday, April 7

🌟 Today’s Highlights:

• Snap creators can now set their own subscription prices

• Bing is testing a new ad layout

• A pipeline growth conversation you won’t want to miss

• 📊 Stat of the Day: Research shows that users accepted faulty AI reasoning 73.2% of the time and overruled it only 19.7% of the time (Source: TLDR Newsletter)

• 💡 Today’s Insight: Landed in a sensitive Google Ads category? Here’s how to navigate it

🏅Why Selling to the B2B Buying Committee in 2026 is a Team Sport

Winning deals in 2026 isn’t about hero reps or better MQLs. It’s about coordinated execution across marketing, sales, and RevOps.

Buying groups are larger. Executives are harder to engage. And most complex deals don’t die because of competition — they stall because consensus never forms.

Join Paul Slack and Jen Allen-Knuth from Vende for a strategic, no-fluff conversation on what it actually takes to win complex deals today.

They'll unpack:

• What a pipeline growth system looks like when teams operate as one

• How sales breaks through the executive “mental spam filter”

• Why discovery must shift from ROI to cost of inaction

• What real multithreading looks like and how to test champions

If you’re responsible for pipeline — not just activity — this session is for you.

⚡️ Today’s Headlines ⚡️

📸 Instagram creators will soon be able to schedule Trial Reels, giving users more control over their Reels experiments. The Trial Reels feature, which initially launched in December 2024, allows creators to share their videos with a select group of non-followers.

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👻 Snapchat expanded Creator Subscriptions globally. Now, all eligible creators can set their own pricing for subscriber-only content, and they get to keep roughly 60% of the revenue.

📊 Looking for a Higher Return On Ad Spend? Me & my reliable team of media buyers have delivered over $100,000,000 in profitable, attributable revenue for B2B & B2C brands in just about every niche. See if we can lower your ad services bill while increasing your ROAS here →

🧪 Bing is testing a double-row sponsored products carousel in shopping results. The limited rollout gives paid listings significantly more screen space than the current format.

💡 Today’s Insight 💡

Working around being a ‘sensitive’ Google Ads category

🗞 TL;DR - In the world of Google Ads, a “sensitive” category is an industry in which personalized advertising is not allowed. Categories like healthcare, housing, and employment are often restricted in order to comply with local privacy laws and anti-discrimination rules.

💡 Insight - That’s not to say that you can’t run ads if you fall into one of these categories–you just can’t access the features that go along with personalized advertising, like remarketing, custom segments, and lookalikes. Which…is a bummer. 

But there are workarounds if you’re hit with this status, and they require leaning into the tools that are still available to you. 

1. Don’t target people, target the content they’re consuming. Put your display ads on industry-specific websites (same goes for video ads on YouTube channels).

2. Take advantage of Google’s pre-built audience segments. Your ICP is within these broader buckets, so your copywriting and creative just have to do a little extra legwork. 

3. Broad targeting means narrow ads. The more specific you can get with your copy and imagery, the better. It’ll attract the right people, which slowly helps train the algorithm over time.

🙇 How Can I Help You This Week?

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Bonus:

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