Tuesday, April 28

🌟 Today’s Highlights:

• Instagram made improvements & new metrics for its Insights UI

• TikTok is letting users add relevant keywords to metadata

• Here’s how you can speed up your work instantly

• 📊 Stat of the Day: 77% of consumers have used AI to help with shopping or purchasing decisions in the last six months. (Source: Exploding Topics)

• 💡 Today’s Insight: How to do trendjacking right

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⚡️ Today’s Headlines ⚡️

📊 Instagram improved Insights UI & added new metrics. The new UI makes it easier to access key performance elements from the home screen and expanded engagement data notes help measure content performance.

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✍️ TikTok is letting users add relevant keywords to metadata. Creators can now block or suggest post keywords that align with clips, although the app will still retain oversight to avoid unrelated suggestions.

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✅ LinkedIn added the option to filter comments by verified users. The new update adds another incentive to get people to verify their information and helps members more easily find authentic comments on posts with lots of comments.

💡 Today’s Insight 💡

How to do trendjacking right

🗞 TL;DR - Trendjacking (aka jumping on viral moments, memes, or cultural conversations) is a powerful way to borrow attention and drive reach, but in 2026 the winning strategy is clear: do less, but do it better. Sprout Social outlined how brands can jump on trends without getting cancelled.

💡 Insight - While trends can spike engagement, audiences are split. According to Sprout’s 2025 Social Index, 40% think it’s cool for brands to jump on trends while 33% think it’s embarrassing. Success deeply depends on timing, relevance, and execution quality. The most effective brands add a brand-specific spin that connects to their product, audience, or POV.

Speed is critical. Trends move fast (often peaking within 24–48 hours), so brands need “newsroom-style” workflows to monitor, create, and publish content quickly. However, speed alone isn’t enough. Brands must also filter aggressively, choosing only trends that align with their identity and audience. Not every trend makes sense for every brand, and knowing when not to jump is just as vital as knowing when to.

A key insight: trendjacking should complement (not replace) original content. Original content builds long-term brand identity, while trends add short-term relevance and reach.

Finally, trends often originate in niche communities and micro-creators, meaning brands that track these early signals can get ahead (or even start trends themselves).

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