- Growth Daily
- Posts
- Tuesday, April 15
Do you have thoughts on this newsletter that you’ve been wanting to get off your chest? Now’s your chance: let us know your thoughts in our (brief!) Q2 audience survey here!
🌟 Today’s Highlights:
TikTok added new options to verify your TikTok ads & protect your brand
FB Messenger upped file size sharing to 100MB
Want to level up in sales and marketing? Here’s what you should be listening to
📊 Stat of the Day: Up to 61% of Gen Z and Millennials trust influencers they follow as much as personal friends. (Source: Morning Consult)
💡 Today’s Insight: What performance marketers can learn from creators
🎧 Have you heard
…the latest episodes of The @MarketingMax Show? Level up here:
💡 Today’s Insight 💡
🗞 TL;DR - You’re probably losing the battle for attention to creators. A recent study from YouTube and eMarketer found that creator content influenced 49.5% of U.S. social shoppers to purchase something via social media platforms in 2024. The value of creator-driven content transcends industry and audience, so no matter the focus, performance marketers should take note of these key lessons from creators.
💡 Insight - Use short-form as a performance strategy. Traditional A/B testing is too slow and narrow. Instead, lean into short-form algorithms by testing multiple hooks in the first three seconds, trialing different formats (i.e. voiceover vs direct-to-camera), and split-testing CTAs (aka pinned comments vs on-screen overlay).
Focus on authenticity over polished videos. Don’t get stuck in the high-end content production cycle. Users value human insight and entertainment to gain trust in a brand. Be brutally honest, feature regular people, and lean into what feels native to the platform.
Develop creator partnerships. If you can’t beat them, join them. The key is focusing on credible voices in your niche: subject matter experts, educators, and micro-creators who already have built trust with your target audience.
In B2B, lean on your employees – they’re your strongest advocates and most effective influencers. B2B employees typically have 12x more organic reach than brand pages. Have them share insights from their role, reactions to industry news, behind-the-scenes of their work, or personal takes on customer challenges.
⚡️ Today’s Headlines ⚡️
⚙️ TikTok added more ad placement controls. This expansion of its brand safety tools includes two options to verify your TikTok ads performance – Video Exclusion Lists and Profile Feed Exclusion Lists – as well as a new 43-page Brand Safety and Suitability Playbook.
🙏🏼 The best decision I ever made? Starting a newsletter to earn the trust of my perfect customers! Now, the exact team that helps me write this newsletter can ideate, write, and send your company's newsletters for just $1,200/month. 👉🏼 See if it’s a fit here
📁 Messenger increased file size sharing to 100MB. The increase, from the previous 10-25MB, makes it easier for users and brands to distribute video clips, PDFs, and other files via DM.
📈 Does your biz do more than $500k/yr? Or are you a fast-growing startup? If you fall into either of those buckets, you need a team that can handle anything you want on your website. Be it new pages, new functions, new features... you need a dedicated team that gets it done quickly. That's what OneNine does for 500+ clients. Try them out, get 10 free hours here →
💡 LinkedIn launched a new mini-site with posting tips. The new “Create on LinkedIn” mini-site is designed to help creators learn best practices, key fundamentals of engaging platform content, and more.
Want more from me?
📩 Want your newsletter to earn the kind of trust mine does? The exact team that helps me write my three newsletters can now ideate, write, and send your company's newsletters for just $1,200/month. 👉🏼 Get More Info Here
🎙 Hear me interview marketing experts on Spotify, Youtube, or Apple Podcasts
📣 Partner with me to get your product/service in front of my audience here
🤝 Hire me to audit your marketing strategy or as a Fractional CMO here
Disclosure: Some things in this newsletter may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up / fill out their form or Growth Daily LLC might own a percent of the business. In particular, but not always, those sponsored or commissioned or owned posts might have an * in the subject headline. Read our privacy policy here.