Tuesday, April 14

🌟 Today’s Highlights:

• Meta might dethrone Google in digital ad revenue for the first time ever

• Google is bringing back Data Studio

• Here’s the secret of how to rank for SEO and AEO

• 📊 Stat of the Day: 32% of sell-side retail media leaders say emerging off-site capabilities, including social, will drive the most revenue growth over the next 12 months. (Source: EMARKETER and Bain & Co.)

• 💡 Today’s Insight: How to cut paid media waste & improve ROAS

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⚡️ Today’s Headlines ⚡️

🧪 Google AdSense is experimenting with new ad technology partners. The experiment starts on (or after) April 20 and if the experiment is deemed beneficial for publishers, the list will be updated on or after June 5.

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🤑 Meta is poised to surpass Google in digital ad revenue for the first time. The search engine may be dethroned in the lucrative digital ad business by the end of 2026 as Meta’s global ad revenues are expected to reach $243.46 billion while Google’s sits at $239.54 billion.

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📊 Google is bringing back Data Studio. The new Data Studio will serve as a central hub for a range of assets, from traditional reports and dashboards to data apps built in Colab and BigQuery conversational agents.

💡 Today’s Insight 💡

How to cut paid media waste & improve ROAS

🗞 TL;DR - 20–30% of paid media spend is typically underperforming, often hidden inside aggregate metrics like average ROAS. CPCs are increasing, budgets are tightening, and yet revenue targets are growing, making waste reduction one of the biggest growth levers. Search Engine Land identifies how you can cut the waste and ensure you’re optimizing your paid media spend for the most ROAS.

💡 Insight - Search Engine Land emphasizes starting with a systematic audit to uncover waste. Common problem areas include:

• Zero-conversion spend (keywords/products that never convert)

• Low-ROAS outliers hidden within blended performance

• High-spend, low-efficiency segments that skew results

Beyond auditing, the shift toward AI-driven automation (e.g., smart bidding, Performance Max) means marketers have fewer manual levers and less visibility, so success increasingly depends on feeding better signals and structuring accounts intentionally.

Ultimately, efficiency is about reallocating budget toward what actually drives results. Eliminate the 20-30% of spend that isn’t working and double down on what is.

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