Friday, September 5

🌟 Today’s Highlights:

• Threads updates character limit to 10,000

• Facebook Poke is back with emojis, streaks, and gamified hooks

• Heard it through the grapevine that this UGC network has the most elite creators

• 📊 Stat of the Day: 48% of global social media users plan to spend more time on emerging networks like Bluesky. (Source: Sprout Social)

• 💡 Today’s Insight: Facebook is not dead and how to boost post engagement

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⚡️ Today’s Headlines ⚡️

🧵 Threads tries to woo X users with updated character count. The platform now supports up to 10,000 characters per post, link previews, and free API access without charging for support like X does. This positions Threads as a more accessible, creator, and brand-friendly alternative for long-form content.

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🫵 The Facebook Poke is SO back. Meta is resurrecting the Facebook Poke as a gamified tool for Gen Z, adding emoji streaks, public poke counters, and unlockable icons. Inspired by Snapchat and TikTok behavior loops, the redesign turns micro-interactions into emotionally charged, competitive engagement hooks.

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🎥 Captions rebrands as Mirage to expand into AI-Powered video research. The video editing tool valued at $500M has rebranded as Mirage which is now an AI-first video research lab. With Mirage Studio, brands can generate short-form ads using just an audio file, complete with AI avatars and dynamic scenes, while avoiding traditional production costs. This positions it as a rising force in short-form AI media.

💡 Today’s Insight 💡

Facebook is not dead (and you should boost your post engagement there!)

🗞 TL;DR - The best-performing brands are posting on Facebook, but not just a cross post, they are leveraging native formats, original assets, and content designed to spark saves, shares, or conversations especially for the audience/generation that actively uses it still.

💡 Insights - Facebook is no longer the post-and-pray content dumping ground it once was. With Meta deprioritizing engagement bait and focusing on content that adds depth or entertainment, originality, consistency, and relevance are the new pillars. Brands that are winning right now use conversational hooks, native visuals, and audience-driven insights to encourage meaningful interaction.

1. Make posts feel human, not corporate.
The best Facebook content reads like it was written by a real person (not legal). Use a tone that matches how your audience talks irl and vary post structures (hooks, bullet lists, punchlines) to test and learn what works best currently.

2. Ask questions designed for emotional or identity-based replies.
Skip “What do you think?” and go for, “Tell us what’s in your cart,” or “What’s your comfort meal?”. Maybe even bring back the classic “Is this dress blue or gold?” post tweaked to your brand. The goal is to create frictionless entry points into the comments and people love sharing opinions.

3. Branded graphics still need to be scroll-stopping.
Template fatigue is real. Use polished but non-generic visuals (think: branded memes, dynamic type, native screenshots, shortform video cuts). Prioritize recognizability and trending formats over overproduction.

4. Original tips > Reshared links.
Posts that share quick, digestible expertise in carousel or caption get stronger saves and shares than external links. Give them the TL;DR instead of just reposting a case study. Teach in-feed to capture in-feed value.

5. Timely + topical always outperforms evergreen.
Leaning into seasonal moments, cultural relevance, or community-specific language (like inside jokes, trending sounds, or pop culture moments from shows and movies) can 10x reach. But balance it with brand tone because trendhopping is not a strategy, but weaving it into your content pillars to boost metrics is!

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