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- Thursday, September 4
Today is National Eat an Extra Dessert Day and these are facts. It is our duty to treat ourselves a little extra today 🍪
🌟 Today’s Highlights:
Instagram rolls out an iPad version of the app 15 years after it was born
Google NotebookLM adds customizable podcast tones to Audio Overview
Have you tapped into Reddit conversations? Here’s a turbo boost for your audience research
📊 Stat of the Day: Advertisers will spend 61.3% of social ad budgets on video in 2025 (Source: Emarketer)
💡 Today’s Insight: How to use Reddit’s 2026 Marketing Moments calendar to your advantage
🗺️ Get the map to Reddit's undiscovered goldmine
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⚡️ Today’s Headlines ⚡️
🎉 Instagram finally launches an iPad app! After years of requests, Instagram is now available on iPads, giving users a larger-screen experience. The app opens directly to a Reels feed by default, marking Instagram's aggressive push to compete with TikTok for video consumption on larger screens.
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🎤 Google enhances NotebookLM with four podcast styles. The AI note-taking and research assistant lets users customize their Audio Overview which are podcasts with AI virtual hosts that summarize/discuss documents. You can choose between Deep Dive, Brief, Critique, or Debate. The update also adds new AI voices and length controls for transforming documents into conversational audio.
⏰ Scrambling to hire when you’re already underwater? JobRack’s Offshore Hiring Playbook gives you a proven system for planning ahead, so your next A-player is ready before you need them. Download it today!
🎁 YouTube tests Gift Goals for livestream donations. Gift goals will allow creators to set donation targets and timeframes during live streams, giving viewers incentives to donate while boosting engagement. Select creators will get a 50% bonus on gift earnings for the first three months to encourage adoption.
💡 Today’s Insight 💡
🗞 TL;DR - Reddit released its 2026 Marketing Moments calendar, mapping key holidays, cultural events, and lifestyle milestones by month. The platform reports 110M daily and 416M weekly active users, making Reddit an invaluable resource based on conversations and behaviours of real users. This is a goldmine for intent-driven campaigns seeking deeper product and audience information.
💡 Insights -
1.) Reddit's audience seeks product information. Many users come to the platform seeking product information, making it super valuable for marketers, especially those targeting research-heavy purchases where peer recommendations matter. It is also considered to be the most human-led platform and has an inherent trust factor with its users because the content is crowd sourced.
2.) It feeds AI-powered answers. We know that AI summaries and overviews now trump being number one in search results because that is how user behavior has evolved. Reddit has become a key source for AI-sourced answers, meaning your Reddit content could appear in AI search results beyond the platform itself extending potential reach through AI-powered search engines.
3.) Cultural moments provide campaign timing. The calendar maps major events throughout 2026 like Winter Olympics, FIFA World Cup, March Madness, plus lifestyle moments like graduation and moving. These provide strategic timing opportunities for campaigns that resonate deeply with your audience.
4.) Authentic engagement required. While the source doesn't specify Reddit's ad preferences, the implication is that success requires genuine community participation rather than direct promotional approaches. The platform's value lies in organic product discussions and peer recommendations. Also, Reddit's ad-skeptical audience requires genuine value creation over promotional posts.
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